OEM Solutions Updates

OVERVIEW

Premium on-site audience targeting leveraging Cox Auto data.

NOTES

• Inventory will run at Priority 8 along with audience targeting/run of
• We are no longer doing “Audience Premium/Price Priority” for Audience Targeting
• Can be added to “plus-up” any package, but it will not be pre-inserted into packages like previous years

The Medium Rectangle or MREC is an IAB standard ad unit. The dimensions are 300 pixels wide by 250 pixels tall.

This ad unit is commonly placed above the fold. It is often used as part of a multi-size ad slot with a 300×600 ad unit. It is generally a strong
performing ad size.

Many KBB ad programs include the Adaptive Responsive MREC.

Audience Extension creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.

Use Audience Extensions on

• the Facebook platform, including Instagram
• YouTube

The ad specs are creative requirements for publishing onto sites by applying data intelligence.

Cox Auto audience targets include:

• Intenders
• Make & Model
• Trade-In
• Competitors
• Can filter by new, used, and certified pre-owned shoppers

Cox Auto audience can also be combined with Facebook targets to include:

Demographics: Age, gender and spoken language

Location: Where the user lives or current location

Connections: Users who like certain pages and their friends

Behaviors: Find customers based on the things they do on and offline

Interests: Choose from hundreds of categories like movies, sports and shopping

The following sizes apply:

• Desktop: 300×250, 728×90, 728×1024, 160×600, 300×50, 300×600
• Tablet: 160×600, 300×250, 728×90
• Mobile: 320×480, 320×420, 480×320, 300×250, 300×50, 320×50
• Desktop, Tablet, Mobile video: 4×3 or 16×9 (:15 or :30 second duration)

Custom ad sizing