Keep Consumers Engaged—Automatically
Kelley Blue Book® Instant Cash Offer RE‑ENGAGE helps you stay connected with shoppers after their trade‑in offer expires—without adding work for your team. Powered by VinSolutions, it identifies expired offers and launches automated, personalized email campaigns for up to 90 days, driving vehicle acquisition and keeping your dealership top of mind.
of Instant Cash Offer transactions take place after the 7-day expiration
of consumers take more than a month to

Stay Connected. Win More Trades.
Strong follow-up drives results—but manual outreach takes time. RE‑ENGAGE automates the process, sending personalized emails to expired Instant Cash Offer customers for up to 90 days. With built-in analytics, you’ll see when shoppers move closer to a transaction, helping you capture more vehicle acquisition opportunities without extra effort.
How RE-ENGAGE works

Step 1
RE-ENGAGE identifies customers whose offers have expired and automatically sends them email retargeting campaigns.
Step 2
You can customize the emails to your store and personalize them to each shopper.


Step 3
Your customers receive emails every eight days for up to 90 days to keep them engaged until they’re ready to transact.
Step 4
You’ll even get alerts when customers interact with your email or when they resume shopping online, whether it’s on your website, KBB.com or Autotrader.

Better, Together.
Combine Kelley Blue Book® Instant Cash Offer with advanced automotive tech for profitable, memorable experiences.
Real Stories,
Real Results
Watch the videos below to see how these Dealers are leveraging Kelley Blue Book’s latest features and tools to solve their dealership’s biggest challenges, including managing their sales processes, improving their customer experience, and driving results for their business.
FAQs
Vehicle trade-in tools for dealers, like Kelley Blue Book® Instant Cash Offer RE-ENGAGE, help you connect with consumers after their trade-in offer expires. RE-ENGAGE automates follow-up, so you can win more inventory and keep your dealership top of mind—without extra manual work.
Kelley Blue Book’s automotive valuation solutions deliver real-time, VIN-specific values from 300+ data sources. With RE-ENGAGE, you can use these trusted values to power your follow-up campaigns, price vehicles confidently, and make smarter acquisition decisions.
The Kelley Blue Book API connects your dealership’s car buying software and vehicle appraisal software with industry-standard valuation data. This seamless integration lets you automate appraisals, streamline your workflow, and deliver a better customer experience.
RE-ENGAGE identifies consumers whose trade-in offers have expired and automatically sends personalized emails to re-engage them. This helps you source
Kelley Blue Book provides car buying software that connects you with in-market shoppers, supports digital retailing, and streamlines the purchase process. RE-ENGAGE is one of several tools designed to help you engage buyers and acquire inventory efficiently
Our vehicle appraisal software delivers transparent, unbiased values updated daily. This empowers your team to appraise vehicles accurately, build trust with customers, and close deals faster—all with the authority of the Kelley Blue Book brand.
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