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Trust That Moves Inventory

Experian AutoCheck, now offered by Kelley Blue Book, delivers the transparency shoppers expect—without the paywall. With unmatched service data—including 329M+ exclusive auction announcements and 4.5M+ structural damage reports from more than 98% of U.S. auctions—AutoCheck vehicle history reports help dealers reduce risk and build buyer trust.

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higher lead conversion rates for dealers who leverage free vehicle history

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more shoppers view inventory when dealers offer free vehicle history

Build Buyer Confidence with Experian AutoCheck VHRs

Seamlessly integrate trusted vehicle history reports into your Autotrader and KBB.com listings to boost buyer confidence and help cars sell up to 45%

Unlock the Report Buyers Trust

More Leads, Faster Sales

Boost lead conversion by up to 5X and turn inventory 45% faster with vehicle history reports.

Trusted Brands, Exclusive Data

Combine the credibility of Kelley Blue Book with Experian’s exclusive data—329M+ auction announcements, billions of service records, and the AutoCheck Score that gives buyers instant confidence.

Seamless Integration, Zero Lift​

AutoCheck VHRs are automatically embedded across top platforms like Autotrader and Kelley Blue Book —no setup needed. With hundreds of available integrations and mobile access, it’s a frictionless way to enhance your inventory across multiple channels. Even without listings, you can subscribe and benefit.

Experian AutoCheck Offered by Kelley Blue Book Features

  • AutoCheck Score

    ​A clear score (1–100) that summarizes Experian’s AutoCheck data to help shoppers quickly assess vehicle quality, compare similar inventory, and understand predicted reliability—including the likelihood of being on the road in 5 years.

  • Branded Title & Event Reporting

    Reports include salvage titles, total loss indicators, accident and damage history, odometer readings, open recalls, and stolen vehicle flags. These are pulled from billions of data points across DMV, law enforcement, and service
    networks.​

  • Multi-Platform Availability Seamless Integrations

    AutoCheck VHRs are available across top consumer sites like Autotrader, KBB, CarGurus, Edmunds, TrueCar, and more. They also integrate seamlessly with dealer other solutions like Dealer.com, vAuto, VinSolutions, Dealertrack, and Manheim.

  • Nationwide DMV Data Coverage

    AutoCheck is one of only two VHR providers receiving title and registration data from all 50 U.S. states, Washington D.C., and Puerto Rico—ensuring comprehensive coverage.

  • Exclusive Auction Structural Damage Data

    AutoCheck includes 329 million exclusive auction announcements, offering unmatched visibility into structural damage and branded titles—critical for dealers evaluating trade-ins or resale risk.

Better, Together.

Combine Kelley Blue Book® Instant Cash Offer with advanced automotive tech for profitable, memorable experiences.

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Real Stories, Real Results

Discover why dealers call Experian AutoCheck Vehicle History Reports—offered by Kelley Blue Book—an
indispensable part of their business. From transforming acquisition strategies with unmatched data to
delivering insights that build shopper confidence and streamline operations, AutoCheck empowers
dealers to make smarter decisions and drive stronger outcomes.​

  • We could not run our business without Experian AutoCheck vehicle history reports! It has changed the way we acquire vehicles 100%. No other VHR on the market has the level of franchise and auction data we need to make key acquisition decisions.

    Annie Moore

    ​​Owner of Moto Now: Knoxville

  • We greatly value the unparalleled service and support we receive from the Experian AutoCheck team.

    Multi-Location Group out of Eastern Texas​

  • We find the Experian AutoCheck VHRs to be a dependable source of high-quality data, which is vital for making informed decisions and fostering customer confidence.

    ​Multi-Location Group out of Eastern Texas​

FAQs

Vehicle History Reports (VHRs) empower consumers to make informed decisions by revealing potential vehicle issues and boosting buyer confidence. As the #1 most-trusted third-party automotive brand among consumers planning to purchase a vehicle within the next six months, Kelley Blue Book ensures that the information we provide is both credible and reliable**.  

Offering free (VHRs) is a proven way to drive better business. Listings that include a VHR sell nearly twice as fast.* Additionally, when shoppers engage with a free Experian AutoCheck VHR, they’re significantly more likely to convert. Vehicles with Experian AutoCheck VHR engagement had a 4-5x higher lead conversion rate than those with no VHR engagement.* Beyond conversion, VHRs build trust and transparency, helping buyers feel confident in their decisions. This leads to faster inventory turn, higher gross profitability, and sustained sales growth. 

Upon subscription, Autotrader and Kelley Blue Book integrations will be activated for your account. To activate other integrators, such as dealer websites, group sites, auction platforms, and other third-party listing sites, simply share your AutoCheck ID with your vendor partners of choice. 

When dealers stop offering a VHR, they can significantly reduce shopper engagement and lead generation. When dealers discontinued free VHRs, shopper interest dropped by more than 65%.*  

*Source: Autotrader Core Marketplaces Analytics, May–September 2025. Listings data from Autotrader and Kelley Blue Book’s Pixall Web Activity; Close rate data from VINSolutions.

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