With Kelley Blue Book® Instant Cash Offer and Upside™, you have a profitable exit if you retail or wholesale the car
Improved cost to market*
More cars acquired on average**
More retail deals closed on average***
Build customer trust with a transparent offer
Your exit strategy starts with appraisals you can trust from vAuto and Kelley Blue Book.
Be confident you have a profitable exit strategy
You know your numbers whether you take the vehicle into inventory from the Kelley Blue Book Instant Cash Offer or decide to wholesale it with Upside.
You take the Upside, we'll take the risk
When you wholesale with Upside, you get a guaranteed minimum price on every vehicle so you never risk a loss. Upside takes the responsibility of selling your cars directly from your lot to our vibrant digital marketplace.
Customers inventory that we get in that we usually don’t stock we’re using Upside to maximize that car’s value.”
Marsh Nolan
Car Town
*Average ICO Margin % vs non-ICO Margin % across all dealers with vAuto inventory from Oct 2022-Sept 2023. **Based on ICO dealers with Expert Appraisal in GA, IL, IN, OH, MI from Aug-Nov 2022. ***Based on average retail volumes from KBB ICO dealer customers with Buying Centers from using Upside versus not from January 1, 2024 through March 31, 2024.
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Looking for your car’s value or a quote to buy your car? Visit KBB.com