Build customer trust
Provide a transparent trade-in value backed by a third-party automotive brand consumers trust.
Get more digital retailing leads
Convert more shoppers to buyers by providing a trade-in offer within the digital retailing experience.
Take the friction out of the pricing conversation
Move beyond the pricing discussion with an objective, transparent appraisal process.
Kelley Blue Book® Instant Cash Offer empowers you to provide your customers with a remote vehicle trade-in appraisal process, right from your VDPs. This solution integrates seamlessly with your other Cox Automotive digital retailing tools to help you create the online shopping and buying experience your customers want.
It’s easy to add Instant Cash Offer trade-in values to your Autotrader and KBB.com vehicle listings. When dealers add Instant Cash Offer into their digital retailing tool, they see significant increases in the performance of their vehicle listings, with an average of 60% higher gross per car sold and average of 54% more digital retailing impressions, compared to customers with listings alone.
Take your vehicle retailing experience to the next level.
How trusted vehicle trade-in values make your digital retailing tools more valuable
By integrating Instant Cash Offer with your digital retailing efforts, you can:
- Receive the offer information even if shoppers do not complete the entire digital retailing process.
- Help customers move forward in the process with a vehicle trade-in value they trust.
- Capture motivated customers at every stage of the car buying journey – not just in digital retailing, but throughout your website.
- Utilize insights and learn more about the shopper’s purchasing timeline with Kelley Blue Book Instant Cash Offer Buying Signals.
- Win more trades by creating a transparent, convenient buying experience.
Improve Your Digital Retailing Experience with Instant Cash Offer
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Frequently Asked Questions
The Accelerate My Deal team will integrate trade-in values to your Dealer.com website with an easy install. You could see significant increases in pencils and lead submissions when you bring together the power of Instant Cash Offer and Accelerate My Deal on your Dealer.com website. Dealers who combine these powerful tools see on average 70% higher Digital Retailing Impressions and 81% higher total gross per car sold when compared to digital retailing alone. ?
- Accelerate My Deal – Autotrader and KBB.com vehicle listings
- GM Shop Click Drive: Complete activities you’d do at the dealership from the comfort of your home. Depending on the dealer, you may be able to get home test drive vehicle delivery, real-time credit check, online deal negotiation and financing. You can also pick your trim, accessories and protection plans.