Kelley Blue Book Instant Cash Offer ASC GA4 Event Tracking Quick Reference Guide

Sep 5, 2024
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Kelley Blue Book Instant Cash Offer ASC GA4 Event Tracking Quick Reference Guide

This document outlines the necessary steps for dealers to collect Automotive Standards Council (ASC) GA4 events from Kelley Blue Book® Instant Cash Offer (ICO).

There are two main sections of this guide:

  • Event Data Structure Definition
  • Configuring a Dealer GA4 Property to Accept Events.