BMW of Murrieta
“Once Instant Cash Offer pops up and says ‘Kelley Blue Book® Instant Cash Offer,’ that immediately builds credibility. I wish we would’ve hopped on the Service Drive Acquisition program a long time ago.”
– Matt Smith, Assistant Used Car Manager | BMW of Murrieta
Why BMW of Murietta chose
Service Drive Acquisition integration with Kelley Blue Book® Instant Cash Offer
“It’s not my number — it’s Kelley Blue Book’s.”
For customers, this recognition builds trust instantly. For Assistant Used Car Manager Matt Smith, it’s what makes Offers easier to deliver and easier to accept in the service drive. Here’s how BMW of Murrieta is using Service Drive Acquisition to turn that trust into consistent vehicle sourcing.
Matt was looking for a better way to source inventory. Traditional channels meant waiting for vehicles to arrive and absorbing added transportation costs. By integrating Kelley Blue Book® Instant Cash Offer into the service drive, Matt and his team now add 20–30 cars per month directly from on‑site customers.
Sourcing vehicles through the service lane also lowers Cost-to-Market. With no buyer-seller fees or transportation costs, Matt’s team can appraise vehicles on-site and know exactly what they are acquiring.
When service customers trade in their vehicles, needed repairs are accounted for and completed by the service department, allowing sales to acquire high-quality inventory without disrupting service operations.
Instant Credibility
Offers backed by Kelley Blue Book® Instant Cash Offer help establish credibility early and reduce friction in the service drive by using valuations customers already trust.
Consistent Vehicle Sourcing
With Service Drive Acquisition integrated into the service lane, BMW of Murrieta created a more consistent, on‑site source of used inventory directly from service customers.
Lower Cost-to-Market
By sourcing vehicles on‑site, BMW of Murrieta avoids buyer‑seller fees and transportation costs. This gives the team confidence in what they’re acquiring while keeping costs down.