Display Advertising
Drive more traffic to your website and more vehicles off your lot.
Set your brand apart from the competition with a full suite of display advertising solutions designed to match your inventory with motivated shoppers. Grow your reach and improve relevance with your inventory on full-display to more ready-to-purchase buyers.
Kelley Blue Book reaches more than 6 in 10 of all online car buyers actively in market, ready to engage in your
of Autotrader and KBB.com leads are enhanced leads with purchase
Features
& Benefits
Put your brand and your inventory on full display for transaction-ready buyers
Advanced Ads
Retarget and re-engage with shoppers across offsite premium websites with the option to leverage social media platforms.
eLot
Be there at every step of the car shopping journey.
Spotlight Ads
Shine a spotlight on the vehicles you want to move.
Targeted Display
Keep the focus on your dealership with premium ads placements across our experiences.
Alpha Elite Ads
Highly visible and profitable.
Better, Together.
Combine Kelley Blue Book® Instant Cash Offer with advanced automotive tech for profitable, memorable experiences.
Real Stories,
Real Results
Watch the videos below to see how these Dealers are leveraging Kelley Blue Books’ latest features and tools to solve their dealership’s biggest challenges, including managing their sales processes, improving their customer experience, and driving results for their business.
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Ralph Fast
When we look at channels in inventory acquisition our best channels are trade-ins and Kelley Blue Book Instant Cash Offer. We can look at the real true ROI and gross profit.
Team Nissan
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Matt Smith
Kelley Blue Book has reduced friction through brand trust… Once the Instant Cash Offer pops up and says Kelley Blue Book ®’s Instant Cash Offer, that immediately builds credibility.
BMW of Murrieta
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Steve Lindsay
Kelley Blue Book® Instant Cash Offer gives us an opportunity to establish a neutral party value to our customers… It’s a win for the customer, and it’s a win for us.
Lindsay Automotive
FAQs
Kelley Blue Book® Display Ads are targeted advertising solutions designed to reach car buyers at critical points in their purchase journey. These ads leverage Kelley Blue Book®’s extensive audience data to deliver highly relevant and personalized messages to potential customers.
Display Ads work by using Kelley Blue Book®’s data and insights to reach users who are actively researching vehicles. These ads are strategically placed on the Kelley Blue Book® website and other relevant platforms to capture the attention of car buyers.
Display Ads help dealerships increase brand awareness, drive more traffic to their websites, and ultimately boost sales. They offer precise targeting capabilities that ensure your ads are seen by the right audience at the right time.
Yes, Display Ads can be tailored to fit your dealership’s specific marketing goals and campaign requirements. You can customize the ad creatives, targeting parameters, and budget to maximize the effectiveness of your advertising efforts.
To get started with Display Ads, visit the Kelley Blue Book® Display Ads product page and request a consultation. You can also fill out the form on the page to get more information and start planning your campaign.
Yes, there is a cost associated with using Display Ads. For detailed pricing information, please visit the Kelley Blue Book® Display Ads product page or contact the Kelley Blue Book® sales team.
Kelley Blue Book® offers comprehensive support for Display Ads users, including campaign setup assistance, performance tracking, and optimization tips. You can reach out to their digital services team via email at kbb.DisplayAds@coxautoinc.com for any help or inquiries.
Get Started with
Kelley Blue Book
We’d love to help you optimize your sales and profitability