With vehicle listings on KBB.com and Autotrader, you can place your inventory in front of a massive audience of motivated shoppers. You can decide the level of exposure that makes sense for your dealership, with listing solutions built to fit every kind of operation. Using data-driven personalization to convert high-quality impressions into high-quality leads, you’ll be able to connect with ready-to-buy shoppers at the perfect time.
Your inventory and our tools make a powerful team
From value-add to add-ons, we give you everything you need to help new and used car buyers drive off your lot with a done deal.
New vehicle listings made simple
Our dealer packages help you maximize the performance of your new car listings, attracting and converting buyers faster and easier than ever.
- Show off your vehicles on the new Autotrader VDP, designed to engage, inform and convert more serious shoppers.
- Use Dealer Home Services on your listings to connect with car shoppers looking to buy vehicles from their home.
- Gain car shoppers’ trust with Kelley Blue Book® Dealer Ratings and price confidence tools on your listings.
- Drive performance with nVision analytics, actionable insights into your inventory, pricing, and shopper activity.
Help shoppers see themselves driving your used vehicles
Competition is fierce in the used car arena, so how can you ensure that your pre-owned inventory stands out above the rest? The answer is clear — effective exposure to real car buyers. Your used car listings will not only gain the audience of the #1 most-trusted third-party automotive site with KBB.com, but they’ll also benefit from Autotrader’s unrivaled features.
- Convert car shoppers into closed leads with enhanced VDPs built for results.
- Never miss a midnight lead from a millennial with 24/7 Managed Chat and Text for all dealers.
- Populate your VDPs with every valuable vehicle detail, minus the hassle, with List Assist.
- Check out these and other new listings features built to drive more used cars off your lot and more revenue into your pocket.
Effective dealer marketing that’s simply part of the package
Kelley Blue Book and Autotrader listing packages provide all the tools you need to effectively build, merchandise and manage listings so you can keep turning your inventory, both online and at your store.
Our array of digital tools and listing enhancements helps you bring in more leads, convert them into sales and stretch your marketing dollar even further.
Engaging your customers
Our platform is backed by the trusted data of Kelley Blue Book and designed to keep your customers engaged, informed and ready to do business with you.