Kelley Blue Book®
Price Advisor

Trust matters

For many customers, buying a car is one of the biggest financial decisions they make in a year. Their decision often comes down to building trust with you. Kelley Blue Book® Price Advisor creates that trust through transparent pricing, allowing you to move beyond the pricing discussion and spend more time understanding what your customers want.

Building trust

Trust matters. At Kelley Blue Book, we are committed to being The Trusted Resource® for consumers and dealers by offering objective information that reflects actual market conditions. Integrating Price Advisor onto your website’s Vehicle Detail Pages helps give your shoppers confidence in knowing they can get a fair price. Sales teams can use Price Advisor in the showroom to help buyers understand why vehicles are priced a certain way, creating trust through transparency.

KBB continues to lead as the website trusted to have the most accurate price for New and Used vehicles ?

Kelley Blue Book valuations

A Kelley Blue Book® Value is more than a number. The Kelley Blue Book Price Advisor uses data from 250+ sources to update prices on a weekly basis to deliver a market reflective price range. Clearly understanding and being able to discuss new and used car valuations is an important part of the car shopping process.

Helping you and your customers speak the same language about pricing is what the Kelley Blue Book Price Advisor is all about. Price Advisor provides the tools you need to manage any challenging pricing conversation.

White Zone

Priced below Kelley Blue Book
Fair Market Range

Green Zone

Kelley Blue Book
Fair Market Range

Red Zone

Priced above the
Fair Market Range

Putting it into practice

The Kelley Blue Book Price Advisor provides you with a trusted vehicle valuation allowing you to move beyond the pricing discussion, while providing your customers with the information they need to make a confident buying decision.

Increase shopper engagement and urgency on your website

With Kelley Blue Book Price Advisor, you can enable Kelley Blue Book’s “Good Price” and “Great Price” badging within your website’s used car SRPs and VDPs to help drive even more shopper engagement and urgency.?

Leverage co-branded marketing materials

Participating dealers can also leverage the power of the Kelley Blue Book brand within their marketing through co-branded website assets, logos and trademarks, print and digital advertising.
Trusted Advisor Price Advisor marketing and advertising assets

We’re here to help

We are here to help, so please do not hesitate to contact your Cox Automotive Sales Representative or the Dealer Support Team at 1-877-353-9350 if there is anything that we can do to ensure your complete satisfaction.

For more information on Price Advisor, please complete this form