Kelley Blue Book Instant Cash Offer (ICO) is a digital solution that allows dealerships to acquire vehicles directly from consumers with a consistent, transparent, and trusted appraisal and offer process. Dealers can use ICO on their website, in the showroom, or in the service lane to generate more inventory and keep their sales pipeline full.

ICO provides multiple tools for acquiring vehicles, including Expert Appraisal, Buying Center, and Service Drive Acquisition. These solutions help dealerships source inventory from their website, third-party sites, and service customers, increasing acquisition opportunities and reducing reliance on auctions.

The Trade-In Advisor tool enables you to add a lead-capture form to your website, ensuring you receive trade-in leads from shoppers at every stage of the process. This keeps your sales pipeline full and helps you engage more potential sellers.

Expert Appraisal is a feature of ICO that allows you to provide consistent, transparent appraisals and offers to consumers. It can be used on your website, in your showroom, or in your service lanes, helping you acquire more vehicles profitably and build trust with sellers.

A Buying Center is a dealership location or group that can acquire vehicles directly from consumers through ICO. To qualify, dealers must meet lead volume and inventory requirements, have a physical location for offer redemption, and an active Manheim account.

Profit Time GPS, when combined with ICO, helps you acquire vehicles for the right money and optimize ROI in any market condition. It enables higher look-to-book ratios and reduces cost to market by sourcing inventory directly from consumers.

Service Drive Acquisition allows you to source quality inventory from customers coming through your service lane—before or during their service appointment. This workflow makes it easy to engage service customers and acquire vehicles conveniently.

Lead Driver is a core ICO product that integrates Kelley Blue Book Trade-In values directly on your website, helping you capture more leads by providing consumers with a suggested trade-in price range for their vehicles.

The RE-ENGAGE feature identifies customers whose offers have expired and automatically starts an email campaign for up to 90 days after lead submission. You’ll receive alerts when a consumer re-engages or shows signs of shopping again.

Yes, there is a cost associated with using Instant Cash Offer. For more details on pricing, please fill out the form to request a demo, and an Instant Cash Offer representative will be in touch.

To get started with Instant Cash Offer, fill out the form to request a demo and get more information. 

Not all vehicles are eligible for an Instant Cash Offer. The Offer may be less than the Kelley Blue Book® Trade-In Value or Range. Kelley Blue Book does not redeem Offers, purchase vehicles or own/operate Participating Dealers. Dealer inspection required. If the info you provide about the vehicle differs from the dealer inspection, the Offer amount may be decreased. Kelley Blue Book and its affiliates are not responsible for Offer adjustments or if a Participating Dealer won’t accept your vehicle. Dealers pay a fee to participate in the Kelley Blue Book Instant Cash Offer program. Program Terms and Conditions apply.

An Instant Cash Offer is valid for 7 days from the date you receive it.

The Kelley Blue Book® Instant Cash Offer is:
• A fixed offer applied toward your next car purchase or used to sell your current car to a Participating Dealer (pending inspection).
• Valid for 7 days.
• No need to negotiate because each offer is a fixed amount.
• Based on specific details related to the condition and features of your car, like installed options, dents, mechanical issues, and local market demand.

The Kelley Blue Book® Instant Cash Offer is a real offer for a specific amount to purchase a consumer’s car or apply the amount toward another car. The Offer is valid for 7 days and can be immediately redeemed during business hours at any Participating Dealer, pending inspection. It is based on specific elements of the consumer’s car, like installed options, specific condition (such as dents and mechanical issues) and local market demand.

Kelley Blue Book Buying Center is a dealership that uses vehicle trade-in tools for dealers and automotive valuation solutions to connect with ready-to-sell shoppers. You get access to trusted Kelley Blue Book values and the Instant Cash Offer program, making vehicle acquisition easier and more efficient.

The Instant Cash Offer lets you provide real-time, market-driven offers to sellers using Kelley Blue Book API and vehicle appraisal software. This helps you acquire inventory faster, build trust with customers, and streamline your car buying software process.

Yes! The Buying Center enables auto acquisition from your website, showroom, and service lanes. You can capture trade-ins wherever your customers are, using integrated vehicle trade-in tools for dealers and automotive valuation solutions.

Kelley Blue Book’s vehicle appraisal software uses data from over 300 sources and updates values daily. Dealers benefit from VIN-level precision, transparent pricing, and seamless integration with the Kelley Blue Book API for accurate vehicle acquisition.

With real-time automotive valuation solutions and car buying software, you can make smarter decisions about which vehicles to wholesale. The Buying Center gives you the data and tools to maximize returns and stay competitive in your market.

Absolutely. The Kelley Blue Book API is designed for easy integration with your dealership’s car buying software and vehicle appraisal software, so you can start using vehicle trade-in tools for dealers and streamline your workflow right away.

Yes, there is a cost associated with using Instant Cash Offer Buying Center. For more details on pricing, please fill out the form to request a demo, and an Instant Cash Offer representative will be in touch.

To get started with Instant Cash Offer Buying Center, visit the Kelley Blue Book® Instant Cash Offer Buying Center product page, fill out the form to request a demo and get more information.

Yes, an Instant Cash Offer Buying Center can be customized to fit your dealership’s specific needs and processes. It integrates seamlessly with your existing operations.

Instant Cash Offer Buying Center helps dealerships source more inventory, win more deals, and create a transparent and trusted acquisition process. It also helps lower the cost to market by sourcing directly from consumers.

Kelley Blue Book ® Instant Cash Offer Buying Center is a tool designed to help dealerships increase their inventory by acquiring vehicles directly from consumers including access to Instant Cash Offer leads from transaction-ready shoppers on KBB.com and Autotrader.com.

Trade-In Advisor keeps shoppers engaged, generates more leads, and streamlines vehicle acquisition for your dealership. It integrates seamlessly with car buying software and vehicle appraisal software, helping you grow inventory and boost efficiency.

Vehicle trade-in tools for dealers, like Trade-In Advisor, let you offer instant, transparent appraisals to customers online or in-store. This builds trust, generates high-quality leads, and helps you win more trades while keeping your inventory pipeline strong.

Kelley Blue Book’s automotive valuation solutions use data from over 300 sources and update daily. This ensures your appraisals reflect current market conditions, so you can price vehicles confidently and have transparent conversations with your customers.

Yes! The Kelley Blue Book API allows you to embed trusted vehicle values and appraisal tools directly into your website or car buying software, creating a seamless experience for both your team and your customers.

Trade-In Advisor helps you source vehicles directly from consumers, reducing auction fees and acquisition costs. Dealers using these tools average a lower Cost-to-Market and build inventory with vehicles ready for retail.

Vehicle appraisal software helps dealerships quickly and accurately determine what a car is worth for trade-in, wholesale, or retail purposes. It aggregates real-time market data to calculate a fair market value, minimizing guesswork and helping dealers protect profit margins.

You get more than just software—Trade-In Advisor includes digital services, marketing support, training, and performance management. Our team helps you get the most out of your vehicle appraisal software and ensures your dealership’s success.

Yes, there is a cost associated with using Trade-In Advisor. For more details on pricing, please fill out the form to request a demo &/or get more information.

To get started, fill out the request form on our website for a demo or more information. Our team will guide you through setup and integration, including white-glove installation and support.

Yes. Trade-In Advisor connects with Kelley Blue Book API and Instant Cash Offer, allowing shoppers to receive a redeemable offer and helping dealers source retail-ready trades faster. Integration with your existing systems is simple and efficient.

Trade-In Advisor uses automotive valuation solutions powered by Kelley Blue Book data. Shoppers enter their vehicle details, and the tool instantly provides a fair trade-in value. Dealers receive lead information early in the process, making it easier to connect with ready-to-buy customers

Kelley Blue Book Trade-In Advisor is a vehicle trade-in tool for dealers that delivers fast, trusted trade-in values to shoppers on your website. It helps keep your sales pipeline full by providing accurate valuations and capturing high-quality leads for your dealership.

Service Drive Acquisition is a Kelley Blue Book solution that helps dealers acquire vehicles directly from service lane customers. By using real-time automotive valuation solutions and vehicle appraisal software, you can identify, appraise, and make offers on vehicles that fit your inventory needs.

Service Drive Acquisition includes vehicle trade-in tools for dealers, allowing you to make instant, trusted offers to service customers. These tools streamline the trade-in process and help you source quality inventory without relying on auctions or outside leads.

Yes, Service Drive Acquisition works seamlessly with your dealership’s car buying software and the Kelley Blue Book API. This integration lets you manage offers, track inventory, and optimize your auto acquisition strategy all in one place.

Kelley Blue Book’s automotive valuation solutions use data from millions of transactions and hundreds of sources, updating daily. This ensures your vehicle appraisals are accurate, transparent, and trusted by both dealers and consumers.

The Kelley Blue Book API powers Service Drive Acquisition by delivering up-to-date vehicle values and market insights directly to your dealership’s systems. This helps you make informed decisions and create fair offers for every customer.

Absolutely. Whether you’re a single-location dealer or part of a larger group, Service Drive Acquisition provides scalable auto acquisition tools that help you source inventory efficiently and build customer loyalty.

To get started with Service Drive Acquisition, please fill out the form to request a demo and get more information.

Yes, Service Drive Acquisition can be customized to fit your dealership’s specific needs and processes. It integrates seamlessly with your existing service drive operations. Fill out the form to request a demo and get more information.

Service Drive Acquisition helps dealerships increase their inventory by acquiring vehicles directly from service customers. It also increases opportunities to sell service customers another vehicle from your inventory, driving loyalty and retention for your dealership.

Service Drive Acquisition works by integrating with your dealership’s service drive operations. When a customer brings their vehicle in for service, you can engage with them in three ways to give them a trusted offer:
1. Send Instant Cash Offer invite emails to customers before they come in for service.
2. Create an Instant Cash Offer while the vehicle is in your service lane (with or without the customer present).
3. Invite customers to complete an Instant Cash Offer after their appointment while your interaction is still fresh.

Kelley Blue Book® Instant Cash Offer Service Drive Acquisition is an integration available to dealers who have Kelley Blue Book® Instant Cash Offer and Xtime or Kelley Blue Book® Instant Cash Offer, vAuto ProfitTime® GPS and Xtime or VinSolutions to acquire more inventory directly from their service drive at no additional cost. 

Kelley Blue Book® offers comprehensive support for Display Ads users, including campaign setup assistance, performance tracking, and optimization tips. You can reach out to their digital services team via email at kbb.DisplayAds@coxautoinc.com for any help or inquiries.

Yes, there is a cost associated with using Display Ads. For detailed pricing information, please visit the Kelley Blue Book® Display Ads product page or contact the Kelley Blue Book® sales team.

To get started with Display Ads, visit the Kelley Blue Book® Display Ads product page and request a consultation. You can also fill out the form on the page to get more information and start planning your campaign.

Yes, Display Ads can be tailored to fit your dealership’s specific marketing goals and campaign requirements. You can customize the ad creatives, targeting parameters, and budget to maximize the effectiveness of your advertising efforts.

Display Ads help dealerships increase brand awareness, drive more traffic to their websites, and ultimately boost sales. They offer precise targeting capabilities that ensure your ads are seen by the right audience at the right time.

Display Ads work by using Kelley Blue Book®’s data and insights to reach users who are actively researching vehicles. These ads are strategically placed on the Kelley Blue Book® website and other relevant platforms to capture the attention of car buyers.

Kelley Blue Book® Display Ads are targeted advertising solutions designed to reach car buyers at critical points in their purchase journey. These ads leverage Kelley Blue Book®’s extensive audience data to deliver highly relevant and personalized messages to potential customers.

Kelley Blue Book^® Price Advisor covers a wide range of vehicles, including cars, trucks, and SUVs. It provides pricing information for both new and used vehicles.

When buying a vehicle, you can use Price Advisor to understand the fair market range for the car you are interested in. When selling, it helps you set a competitive price that attracts buyers while ensuring you get a fair deal.

Yes, Kelley Blue Book^® Price Advisor is trusted by both consumers and industry professionals. It is widely recognized as a reliable source of vehicle pricing information.

Kelley Blue Book^® Price Advisor is updated weekly to ensure that the information remains current and accurate. This frequent updating helps users make informed decisions based on the latest market data.

Several factors influence Kelley Blue Book^® Price Advisor range, including the vehicle’s make, model, year, condition, mileage, and location. Market demand and supply also play a significant role in determining the price range.

Our Price Advisor range is determined by analyzing millions of data points, including actual transactions, market trends, and economic conditions. This ensures that the price range is accurate and reflects current market values.

Kelley Blue Book^® Price Advisor provides a range of prices for vehicles based on actual market conditions. It helps buyers and sellers understand what they can expect to pay or receive for a vehicle.