Fixed Ops Advantage Blog

Kelley Blue Book’s Fixed Ops Advantage Blog offers industry trends, tips and best practices to keep dealership service departments ahead of the curve and aligned with consumer expectations.

3 Common Misconceptions about Dealership Fixed Operations

News

Service & Repair

There’s no supply chain disruption (like semiconductor chips) or inventory shortage that will change the fact that people need to service their vehicles. What does that mean for your dealership? […]

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Road Trip Ready: Resources for Your Summer Service Marketing Campaigns

Service & Repair News

Summer is here — and so is the return of the road trip. Families and individuals are hitting the road for adventures both near and far, with 41% of people […]

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Why Fixed Ops is Your Revenue Growth Opportunity During the Chip Shortage

Dealer News Service & Repair News

If your dealership has a service department, this post is for you. For most dealerships with service bays, fixed ops makes up more than half of your overall profit, yet only […]

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Tips for Increasing Dealership Service Revenue This Quarter

Service & Repair News

The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair audiences? Service and repair is […]

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Growing Your Fixed Ops Market Share

Service & Repair News

If you’ve been keeping up with our Autotrader Dealer Advantage Blog, you know we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer.  Today, let’s take […]

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Kelley Blue Book Digital Solutions Help Dealers Achieve Greater Efficiencies Without Sacrificing Profitability

Dealer News Inventory Acquisition Service & Repair News

IRVINE, Calif., Jan. 28, 2021 /PRNewswire/ — Kelley Blue Book, the No. 1 most trusted third-party automotive resource, is leaning into the first-ever virtual NADA with enhanced digital solutions that offer consumers a […]

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Kelley Blue Book’s Featured Auto Repair Center Attracts Dealership Service Skeptics

Dealer News Service & Repair News

By providing price transparency to consumers about dealership service departments, Kelley Blue Book continues to deliver positive results from its Featured Auto Repair Center pilot to-date, proving the power of connecting consumers […]

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Kelley Blue Book Launches All-New Auto Repair Guide

Service & Repair News

Kelley Blue Book announces its new Auto Repair Guide experience, addressing both consumer and automotive industry needs for a principal source of trustworthy recommendations related to servicing and maintaining a […]

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Dealer Advantage Blog

This resource brings you the best in automotive digital marketing strategy. Gain the dealer advantage with insights on online advertising, virtual selling and industry trends, all designed to help you move cars.

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