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Fixed Ops Advantage Blog

Kelley Blue Book’s Fixed Ops Advantage Blog offers industry trends, tips and best practices to keep dealership service departments ahead of the curve and aligned with consumer expectations.

Holiday Road Trip Ready: Service Marketing Campaign Resources

FOA Blog Post

Blog KBB Exclusive Service & Repair

Holiday travel is almost here. Create a service marketing campaign with these resources.  The holidays are almost here—and that means holiday travel. People are traveling near and far to visit loved ones […]

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Previous content

Why Invest in Service and Repair? Why Now?

Blog Dealer News KBB Exclusive Service & Repair FOA Blog Post

Dear Dealer,  You hear me talk a lot about the importance of service and repair. From why this segment of your business can be a huge opportunity during the chip shortage inventory […]

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5 Trends Impacting Your Fixed Ops Profits — and Strategies to Address Them

Blog Dealer News KBB Exclusive Service & Repair FOA Blog Post

Spoiler alert: the stable and long-term revenue opportunity in fixed operations isn’t going anywhere. In fact, the opportunity only continues to grow, especially as our industry continues to experience inventory and supply chain challenges.  […]

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Build Customer Trust with Transparent Fixed Ops Prices and Practices

Blog Dealer News Service & Repair FOA Blog Post

Gain customer trust, gain a lifetime customer. This adage is true in any industry, but it’s especially true in business segments that have an elevated level of mistrust; and unfortunately, whether true or not, this often includes a […]

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3 Common Misconceptions about Dealership Fixed Operations

Blog Service & Repair FOA Blog Post

There’s no supply chain disruption (like semiconductor chips) or inventory shortage that will change the fact that people need to service their vehicles. What does that mean for your dealership? […]

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Why Fixed Ops is Your Revenue Growth Opportunity During the Chip Shortage

Blog Dealer News Service & Repair FOA Blog Post

If your dealership has a service department, this post is for you. For most dealerships with service bays, fixed ops makes up more than half of your overall profit, yet only […]

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Tips for Increasing Dealership Service Revenue This Quarter

Blog Service & Repair FOA Blog Post

The majority of my client conversations revolve around front-end sales and generating high-quality audiences of in-market shoppers to target. But what about service and repair audiences? Service and repair is […]

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Average New-Vehicle Prices Continue to Climb, up 2.2% Year Over Year for April 2021

Blog Dealer News Service & Repair Vehicle Values & Pricing FOA Blog Post

Volkswagen Strength Driven by Best-Selling Models; Tesla Falls on Price Declines for Its Most Expensive Vehicles IRVINE, Calif., May 18, 2021 /PRNewswire/ — The estimated average transaction price for a light vehicle […]

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Growing Your Fixed Ops Market Share

Blog Service & Repair FOA Blog Post

If you’ve been keeping up with our Autotrader Dealer Advantage Blog, you know we’ve got our eyes on the ever-shifting shopping and buying expectations of today’s consumer.  Today, let’s take […]

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