Exclusive Retention Onsite
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Included Solutions
| Included Solutions | Capability | Qualified Page | Targeting | Ad Type | Option to Serve 3rd Party | Creative Size |
|---|---|---|---|---|---|---|
| Enhanced From the Manufacturer Module | Audience, Retention | Year Make Model (YMM) | Certified, National/Tier 1 | Native (Non-IAB) | No | 1x1 |
| Featured Offers | Audience, Promoted Content & Editorial, Retention | All available pages | Auto-Related, Certified, COX Automotive, National/Tier 1, Near-Endemic, Regional/Tier 2 | Native (IAB) | Yes | 300x250, 728x90 |
| Headband | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250) | Yes | 300x250 |
| Latest Offers | Audience, Promoted Content & Editorial, Retention | All available pages | Certified, Local/Reseller/Tier 3, National/Tier 1, Regional/Tier 2 | Yes | 300x250, 728x90 | |
| Locked Leaderboard | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified, COX Automotive | Standard, Non-exclusive: less than 100% of available impressions | 728x90 | |
| Locked Mobile | Audience, Retention | New Car Path Pages, Owners Path Pages, Used Car Path Pages | National/Tier 1 | Native (Non-IAB) | Yes | 300x100 |
| OEM Media Gallery | Retention | New/Used Year, Make, Model Page (YMM), New/Used Year, Make, Model Trim Page (YMMT) | National/Tier 1, COX Automotive | Native (Non-IAB) | No | Custom |
| Regional Text Link | Audience, Consumer Insights, Retention | New/Used Year, Make, Model Trim Page (YMMT) | National/Tier 1, Regional/Tier 2, COX Automotive | Native (Non-IAB) | No | Custom |
| Shopping Tools Module | Audience, Promoted Content & Editorial, Retention | All available pages | Certified, National/Tier 1, Regional/Tier 2 | Yes | 728x90, 300x250 | |
| Simplified Native - Featured Content | Audience, Consumer Insights, Retention | Homepage, Year Make Model (YMM), Used Car Model (YMMT) | Certified, Local/Reseller/Tier 3, National/Tier 1, Regional/Tier 2 | Native (Non-IAB) | No | 1x1 |
| Simplified Native - Shopping Links | Retention | User Predictive Insights pages, New/Used Year, Make, Model Page (YMM), New/Used Year, Make, Model Trim Page (YMM) | National/Tier 1 | No | Custom | |
| Tout Ad | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250) | Yes | 300x250 |
| Trade-In Calculator | Owners model detail pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250) | Yes | 300x250 |
| Advertising Opportunity | Auto-Related, Certified, Cox Automotive, National, Near-Endemic, Regional |
| Audience | Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent) |
| Ad Type | Display, Standard IAB |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Broad Reach |
| Program Goals | Awareness, Blunt The Competition, Brand Awareness |
| Availability | 2023 |
Adaptive Responsive Solution
