2023 Kelley Blue Book® Best Buy Awards
Congratulations to this year’s Kelley Blue Book Best Buy Awards winners! Our annual awards are among the most coveted in the industry because they’re among the most valued by car shoppers.
Best New Model:
Hyundai Ioniq 5
With more than 300 miles of range, a spacious, tech-filled interior, and an impressive starting price, the Hyundai Ioniq 5 shows how easy it can be for someone to go all electric. You can even go from 10 percent charge to 80 percent in as little as 18 minutes. That makes charging convenient for just about everyone.
There’s a reason the 2023 Honda Civic tops our Best Compact Car list, a feat it has now accomplished eight of the last nine years: It just does everything right. The Civic sedan is a joy to drive. It’s a worry-free mode of transport that won’t break the budget. And the Civic holds its value exceptionally well.
When you’re shopping for a subcompact SUV, every dollar counts. That’s why the Kia Seltos is our Best Buy winner again for 2023. Its low starting price, long list of standard tech and safety features, impressive fuel economy, and fantastic warranty make the Seltos a terrific value. This stylish SUV also boasts one of the roomiest interiors in its class.
The Honda CR-V has been among the easiest vehicles to recommend for many, many years. In fact, it’s been named a Kelley Blue Book Best Buy more times than any other compact SUV. Fresh off a complete redesign and now bigger and better than ever, it has reclaimed its place as the compact SUV we deem to be the best choice for the most people.
2-Row Midsize SUV:
Hyundai Santa Fe
We recognize not only the immense value of this 5-passenger SUV but also its wide appeal. Hyundai hangs its collective hat on its value story, and nowhere is that value more apparent than in the level and quality of its technology. To find a crossover at this price point with this degree of attention to detail inside and out is a tribute to Hyundai’s genius for making every dollar count.
3-Row Midsize SUV:
For 2023, the Telluride has won this category for the fourth time, winning every year since it went on sale. The Telluride is great-looking, and roomy with an upscale interior. It’s practical, with a stacked roster of standard safety and convenience equipment, and is an excellent value in the midsize SUV segment.
The 2023 Ford Expedition is a comfortable, refined 8-passenger full-size SUV. And it’s ready for work and travel, too. It can tow up to 9,300 pounds, while features like Pro Trailer Backup Assist 2.0 and a blind-spot system that also accounts for the trailer make towing easier.
Compact Pickup Truck:
The Ford Maverick heralds the return of the compact pickup, providing light-duty versatility in a truck as easy on gas as it is on the eyes. With nearly 500 miles of range, the hybrid Maverick bests even the most frugal subcompact, yet it’s capable of hauling a 1,500-pound payload and towing up to 2,000 pounds – or 4,000 pounds with the gas engine.
Midsize Pickup Truck:
Where midsize pickup trucks are concerned, the 2023 Toyota Tacoma has no better. No matter the metric you use, the Tacoma tops its class. This begins in the showroom where you will find exactly the cab style, trim level, cargo-box length, engine, and drivetrain to suit your needs. Thanks to Tacoma’s Toyota-tough reliability, you won’t be on a first-name basis with the local dealership’s service writer. Moreover, when you’re ready to trade in or sell your Tacoma, you’ll appreciate its uncanny ability to retain its value over the years.
Full-Size Pickup Truck:
Whether it’s a basic work truck, an opulent people mover, or something in between, Ford offers an F-150 to do the job. On a mission to put its own stamp on future mobility, Ford loads up the 2023 Ford F-150 with technology, while electrifying the lineup with a hybrid and fully electric model. And the F-150 excels when towing and hauling. Ford continues to exceed buyers’ expectations.
Ford F-150 Lightning
The Ford F-150 Lightning, the all-electric version of the perennially best-selling Ford F-Series, is a great buy for its reasonable pricing, impressive range, and advanced tech features. As for its capabilities, the F-150 Lightning has some impressive specs for an EV. It can tow up to 10,000 pounds and it has a maximum payload rating of 2,000 pounds.
The Toyota Sienna is our best buy in the minivan segment for the third consecutive year. Its “threepeat” is well deserved for offering just about everything you could want in a family hauler.
The Toyota Sienna’s interior is an excellent execution of the “living room on wheels” characteristic that families love. The hybrid powertrain gives it low fuel costs. And the Sienna is also an outstanding value when it comes to what minivan drivers really value; safety and reliability.
EV Under $35,000:
Chevrolet Bolt EUV
As a slightly longer version of the Bolt EV, the Bolt EUV (Electric Utility Vehicle) impressed the KBB editors with its roomy back seat and excellent build quality, along with its great price and impressive 247-mile range. With EVs in general, but especially those on the affordable end of the spectrum, folks tend to measure their value in a simple fashion—by how far they can go on a full charge and at what price. It’s a fair, real-world approach. By this measurement, the 2023 Chevrolet Bolt EUV shines brightly.
Hyundai Ioniq 5
The Hyundai Ioniq 5’s retro-inspired styling turns heads, but the 303-mile range, impressive, easy-to-use tech, and spacious interior at a good price is what makes this vehicle a Best Buy.
Plug-in Hybrid Vehicle:
Kia Sportage Plug-in Hybrid
The best of both worlds, the Kia Sportage Plug-in Hybrid is both the most powerful and the most fuel-efficient model in the all-new Sportage lineup. With 34 miles of all-electric range and 84 MPGe, you can enjoy driving in comfort, while only occasionally having to stop for gas.
The Lexus ES checks all the boxes for a luxury vehicle – and then some – yet does so in an unpretentious way. On the road its manners are without fault, yet the success story of the ES goes far beyond it being a rewarding car to drive. Its narrative includes plot lines not usually associated with luxury cars, including a stellar value proposition and rock-solid reliability.
Subcompact Luxury SUV:
All-new for 2023 with bolder looks, better technology, and a grown-up persona, the BMW X1 is also now a first-time member of the Kelley Blue Book Best Buy Award club. The BMW X1 has long been a gateway into the German luxury brand, representing BMW’s smallest SUV and one of its best values, and now is the X1’s time to shine.
Compact Luxury SUV:
It’s no mystery why the GV70 continues to win accolades. Its enticing good looks and feature-rich equipment offerings are alluring, but the GV70’s value story turns just as many heads.
Midsize Luxury SUV:
The Genesis GV80 is the brand’s first SUV and a relative newcomer to the midsize luxury SUV segment. It’s already established itself as a leader in this competitive class. It has a roomy, luxurious interior with available 3-row seating, an engaging drive with two engine options, excellent safety ratings, and a class-leading warranty.
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Past Best Buy Awards
View the previous year’s awards below.