Consumer Research Insights Archives - B2B KBB

New-Vehicle Prices Down Record 2.4% Year Over Year in December 2023

Automotive Market Shifts to Favor Buyers as U.S. New-Vehicle Prices Down Record 2.4% Year Over Year in December 2023 ATLANTA, Jan. 11, 2024 /PRNewswire/ — The U.S. new-vehicle average transaction price in December […]

U.S. New-Vehicle Prices Down Year over Year for Third Straight Month December 2023

ATLANTA, Dec. 11, 2023 /PRNewswire/ — The U.S. new-vehicle average transaction price in November 2023 was $48,247, an increase of less than 1% month over month and down year over year by 1.5%, according to data […]

Best Off-Road Trucks in 2022, Details Features for Next-Level Off-Roading

Experts Unpack Off-Roading Need-to-Know Info; List Top Recommendations for 12 Best New, 5 Best Used 4x4s ATLANTA, July 18, 2022 – Whether a vacationer’s road trip to an exciting destination […]

Inventory Solutions

5 Social Media Strategies for Car Dealerships

There was a time when advertising a car dealership meant putting up billboards and running radio ads. As the technology evolved, however, promotional strategies became far more complex. One area […]

Kelley Blue Book Announces 2022 Brand Image Award Winners

ATLANTA, March 10, 2022 /PRNewswire/ — Automakers worldwide spend millions and dedicate untold hours of effort into developing their individual brands along with their products, understanding the phrase ‘perception is reality’ […]

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Strong Luxury Vehicle Sales in December 2021 Drive Average New-Vehicle Prices Further into Record Territory, According to Kelley Blue Book

— Luxury vehicle sales comprised 18.4% of total sales in December 2021, pushing average transaction prices higher.— Incentives fell to the lowest level on record, averaging only 3.9% of average […]