How do you win beyond the offer without racing to the highest upfront number? In this quick-hitting 13‑minute For the Road Forward episode, host Jade Terreberry sits down with Micah Tindor to unpack why shifting consumer behavior demands that dealers adopt a long‑tail acquisition strategy—and how pairing that approach with Kelley Blue Book® Instant Cash Offer (KBB ICO) helps dealers win more trades, source the right vehicles, and build durable lifetime value.
