Dealers today are feeling the squeeze as gross gets harder to come by, which is why Jade Terreberry and Micah Tindor center this episode on shifting the focus to ROI. Watch as they talk about how the best dealers look beyond the first transaction and use AI to understand the long‑term value of high‑quality customers and trades. And with customers now walking in with multiple offers, having transparent, data‑backed trade‑in numbers is crucial for keeping the process smooth and logical instead of emotional. In the end, they remind dealers that tools matter—but culture matters more.
