KBB.com and Autotrader
Connect with more car buyers. Anytime. Anywhere.
KBB.com and Autotrader combined reach 59% of all car buyers?
… And account for more than half of the time car buyers spend on third-party sites.?
Currently, buyers spend an average of 52 minutes on the site
Together we reach the largest audience
28+ Million unique visitors/month
The most influential brands in the car buying journey
2020 Cox Automotive Car Buyer Journey research
Comscore Overlap Reporting from May 2020
2020 Cox Automotive Car Buyer Journey research
2020 Cox Automotive Car Buyer Journey research
2020 Cox Automotive Car Buyer Journey research
