KBB.com and Autotrader

Connect with More Car Buyers. Anytime. Anywhere.

KBB.com and Autotrader Combined Reach 59% of All Car Buyers?

… And Account for More Than Half of the Time Car Buyers Spend on Third-Party Sites.?

Currently, buyers spend an average of 52 minutes on the site

Together We Reach the Largest Audience

28+ Million unique visitors/month

Comscore Overlap Reporting from May 2020

The Most Influential Brands in the Car Buying Journey