KBB.com and Autotrader

Connect with more car buyers. Anytime. Anywhere.

KBB.com and Autotrader combined reach 59% of all car buyers?

… And account for more than half of the time car buyers spend on third-party sites.?

Currently, buyers spend an average of 52 minutes on the site

Together we reach the largest audience

28+ Million unique visitors/month

Comscore Overlap Reporting from May 2020

The most influential brands in the car buying journey

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