Prioritize leads and boost efficiency with Counteroffer
Identify shoppers who are most motivated to sell their cars, understand their mindset, and gain a competitive edge early in the process.
of consumers who trade in their vehicles use Kelley Blue Book during their shopping
Increase lead engagement
Focus on high-priority leads and enhance efficiency by engaging with consumers who are prepared to have a pricing conversation.
Improve lead quality
Identify shoppers who are most motivated to sell their cars and have a pricing conversation.
Create consumer connections
Create connections between consumers and ICO dealers in what was previously a “dead end” in the ICO process.
Increase offer redemptions
Keep shoppers engaged and increase your accepted offers.
Gain the competitive advantage
Understand the customer’s mindset whether they accept or submit a counteroffer and gain a competitive edge early in the process.
How it works
Step 1
Consumer accepts an offer or submits a counteroffer using Instant Cash Offer on a dealer website.
Step 2
The dealer is notified by email, text alert and in their Bridge Bar. There are also indicators in the dealer admin tool (DAT) when an offer is countered or accepted.
Step 3
Dealers can respond directly to keep the customer consistently engaged.
Better, Together.
Combine Kelley Blue Book® Instant Cash Offer with advanced automotive tech for profitable, memorable experiences.
Real Stories,
Real Results
Watch the videos below to see how these Dealers are leveraging Kelley Blue Book’s latest features and tools to solve their dealership’s biggest challenges, including managing inventory, improving customer relations, and increasing sales efficiency.
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Ralph Fast
When we look at channels in inventory acquisition our best channels are trade-ins and Kelley Blue Book Instant Cash Offer. We can look at the real true ROI and gross profit.
Team Nissan
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Matt Smith
Kelley Blue Book has reduced friction through brand trust… Once the Instant Cash Offer pops up and says Kelley Blue Book ®’s Instant Cash Offer, that immediately builds credibility.
BMW of Murrieta
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Steve Lindsay
Kelley Blue Book® Instant Cash Offer gives us an opportunity to establish a neutral party value to our customers… It’s a win for the customer, and it’s a win for us.
Lindsay Automotive
Note: This is only available for dealer assigned offers. (e.g. dealer website, inventory pages, offer invite, etc.). Unassigned offers from KBB.com and Autotrader do not have this feature yet.
Get Started with
Kelley Blue Book
We’d love to help you optimize your sales and profitability