LeadDriver
Capture leads from in-market car shoppers as they explore Kelley Blue Book® Trade-In Values right on your website.
Most trusted site among ready-to-purchase
LeadDriver™ Benefits
Seamlessly integrate your dealership’s website with trusted Kelley Blue Book® Values.
Fresh, local values on your website
Reduce the chance of losing car shoppers to competing dealers by providing shoppers with fresh, local relevant values that reflect your local market.
Capture more leads
Generate a lead form that includes customer contact information, detailed information about their trade and the customer’s vehicle of interest.
Build Trust
Seamlessly integrate your dealership’s website with trusted Kelley Blue Book® Values.
LeadDriver Features
Dealer Digital Solutions
Visit your digital solution portal to enroll. Receive special OEM pricing, automatic claims submissions and co-op eligibility.
Better, Together.
Combine Kelley Blue Book® Instant Cash Offer with advanced automotive tech for profitable, memorable experiences.
Real Stories,
Real Results
Watch the videos below to see how these Dealers are leveraging Kelley Blue Books’ latest features and tools to solve their dealership’s biggest challenges, including managing their sales processes, improving their customer experience, and driving results for their business.
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Ralph Fast
“When we look at channels in inventory acquisition our best channels are trade-ins and Kelley Blue Book Instant Cash Offer. We can look at the real true ROI and gross profit.”
Team Nissan
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Matt Smith
“Kelley Blue Book has reduced friction through brand trust… Once the Instant Cash Offer pops up and says Kelley Blue Book ®’s Instant Cash Offer, that immediately builds credibility.”
BMW of Murrieta
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Steve Lindsay
“Kelley Blue Book® Instant Cash Offer gives us an opportunity to establish a neutral party value to our customers… It’s a win for the customer, and it’s a win for us.”
Lindsay Automotive
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