Kelley Blue Book® Price Advisor

Trust Matters

For many customers, buying a car is one of the biggest financial decisions they make in a year. Their decision often comes down to building trust with you. Kelley Blue Book® Price Advisor creates that trust through transparent pricing, allowing you to move beyond the pricing discussion and spend more time understanding what your customers want.

Building Trust

Video showing Kelley Blue Book's commitment to being The Trusted Resource for consumers and dealers

Trust matters. At Kelley Blue Book, we are committed to being The Trusted Resource® for consumers and dealers by offering objective information that reflects actual market conditions. Integrating Price Advisor onto your website’s Vehicle Detail Pages helps give your shoppers confidence in knowing they can get a fair price. Sales teams can use Price Advisor in the showroom to help buyers understand why vehicles are priced a certain way creating trust through transparency.


of Car Shoppers rank as the #1 source to research vehicle pricing.

Kelley Blue Book® Valuations

A Kelley Blue Book® Value is more than a number. The Kelley Blue Book® Price Advisor uses data from 250+ sources to update prices on a weekly basis to deliver a market reflective price range. Clearly understanding and being able to discuss new and used car valuations is an important part of the car shopping process.

Video on how Price Advisor influences customer conversations
KBB Valuations all shown on your mobile phone

Speaking The Same Price Language

Helping you and your customers speak the same language about pricing is what the Kelley Blue Book® Price Advisor is all about. Learning how Price Advisor® works, and what it can do gives you the necessary skills to manage any challenging pricing conversation.

White Zone

Pricing below Kelley Blue Book Fair Market Range

Green Zone

Kelley Blue Book Fair Market Range

Red Zone

Suggested Retail Price

Putting It Into Practice

Video showing how the Price Advisor provides you with a trusted vehicle valuation

The Kelley Blue Book® Price Advisor provides you with a trusted vehicle valuation allowing you to move beyond the pricing discussion, while providing your customers with the information they need to make a confident buying decision.

Increase Shopper Engagement and Urgency on Your Website

With Kelley Blue Book® Price Advisor, qualifying clients can display “Good Price” and “Great Price” badging within their website’s used car SRPs and VDPs to help drive even more shopper engagement and urgency.

Good Price and Great Price Badging

We're Here To Help

We are here to help, so please do not hesitate to contact your Cox Automotive Sales Representative or the Dealer Support Team 1-877-353-9350 if there is anything that we can do to ensure your complete satisfaction.

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