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Kelley Blue Book®
Trusted Advisor Program

Earn more confidence. Close more deals.

From online to in-showroom, the Trusted Advisor Program streamlines the vehicle trade-in and purchase process, delivering the fast, easy and more enjoyable experience dealers and consumers deserve.

Choose the level that's right for you.

Large franchise or small independent, you’ll find a package that works to help increase sales velocity and improve customer satisfaction.

Choose from three program levels with unique benefits. All enable you to take advantage of the Trusted Advisor Program products and associated Kelley Blue Book branding

Trusted Advisor Program Packages Lite Plus Premier
Kelley Blue Book® Price Advisor (New & Used / CPO) ✔ ✔ ✔
Marketing Capability (online & offline) ✔ ✔ ✔
Price Advisor Report ✔ ✔ ✔
KBB.com Editorial Content & Awards ✔ ✔ ✔
Dealer Differentiator (KBB.com & Autotrader) ✔ ✔ ✔
Inventory Analysis Report ✔ ✔ ✔
Dealer Training (online & in-store) ✔ ✔ ✔
Complimentary POS Welcome Kit ✔ ✔ ✔
Marketing Assets Web Portal ✔ ✔ ✔
Implementation Consultant ✔ ✔ ✔
LeadDriver™ ✔ ✔
Instant Cash Offer™ ✔ ✔

Increases Sales Velocity

Turn your lot faster with vehicles priced within the Kelley Blue Book® Fair Market Range2

Sales Velocity

(Inventory Turns per Year3)

Increases VDP Views

Unique VDPs Seen

Findings show an approximate 4% increase in VDPs seen for websites that choose to put the Kelley Blue Book Price Advisor on their VDPs4.

Increases Consumer Engagement

When Price Advisor was visible on the VDP, cars priced within or below the Fair Market Range received:5

+ 50% MORE EMAILS

+ 50% MORE MAP VIEWS

+ 70% MORE SAVES

(compared to those priced in the red zone)

1 Price Advisor is available through the Standalone Price Advisor product and the Kelley Blue Book® Trusted Advisor Program 2 Kelley Blue Book Valuations Industry Data Analysis – March, 2017 to February, 2018 3 Inventory turns per year calculated as average Days In Inventory divided by 365 days; based on averages for each vehicle type 4 Dealer.com Price Advisor PixAll Analysis – 25 months before and 4 months after Price Advisor displayed 5 Autotrader.com Price Advisor A/B Testing – October, 2017 to January, 2018

Find out how to become a Trusted Advisor Program Participating Dealer

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