|Kelley Blue Book® Price Advisor (New & Used / CPO)||✔|
|Marketing Capability (online & offline)||✔|
|Price Advisor Report||✔|
|KBB.com Editorial Content & Awards||✔|
|Dealer Differentiator (KBB.com & Autotrader)||✔|
|Inventory Analysis Report||✔|
|Dealer Training (online & in-store)||✔|
|Complimentary POS Welcome Kit||✔|
|Marketing Assets Web Portal||✔|
An active, separate subscription to one or more of the following products is required to participate in the Trusted Advisor Program: LeadDriver, Trade-in Advisor, Instant Cash Offer or a qualified Cox Digital Retailing product.
Turn your lot faster with vehicles priced within the Kelley Blue Book® Fair Market Range2
(Inventory Turns per Year3)
Findings show an approximate 4% increase in VDPs seen for websites that choose to put the Kelley Blue Book Price Advisor on their VDPs4.
When Price Advisor was visible on the VDP, cars priced within or below the Fair Market Range received:5
(compared to those priced in the red zone)
1 Price Advisor is available through the Standalone Price Advisor product and the Kelley Blue Book® Trusted Advisor Program 2 Kelley Blue Book Valuations Industry Data Analysis – March, 2017 to February, 2018 3 Inventory turns per year calculated as average Days In Inventory divided by 365 days; based on averages for each vehicle type 4 Dealer.com Price Advisor PixAll Analysis – 25 months before and 4 months after Price Advisor displayed 5 Autotrader.com Price Advisor A/B Testing – October, 2017 to January, 2018