An “Every Car” Approach to Successful Service Drive Acquisition
In this vAuto and Kelley Blue Book® Instant Cash Offer joint podcast, used vehicle manager Matt Smith of Hendrick BMW of Murrieta, CA, shares how he mines the service drive to acquire 15 to 20 vehicles every month for his department. Get a detailed view of how Smith set up a dedicated service drive appraisal team, how they use Kelley Blue Book Instant Cash Offer to put a number on every vehicle and the steps he’s taken to avoid the sales/service tension that often causes service drive acquisition efforts to fail.
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