Kelley Blue Book Instant Cash Offer (ICO) is a digital solution that allows dealerships to acquire vehicles directly from consumers with a consistent, transparent, and trusted appraisal and offer process. Dealers can use ICO on their website, in the showroom, or in the service lane to generate more inventory and keep their sales pipeline full.

ICO provides multiple tools for acquiring vehicles, including Expert Appraisal, Buying Center, and Service Drive Acquisition. These solutions help dealerships source inventory from their website, third-party sites, and service customers, increasing acquisition opportunities and reducing reliance on auctions.

The Trade-In Advisor tool enables you to add a lead-capture form to your website, ensuring you receive trade-in leads from shoppers at every stage of the process. This keeps your sales pipeline full and helps you engage more potential sellers.

Expert Appraisal is a feature of ICO that allows you to provide consistent, transparent appraisals and offers to consumers. It can be used on your website, in your showroom, or in your service lanes, helping you acquire more vehicles profitably and build trust with sellers.

A Buying Center is a dealership location or group that can acquire vehicles directly from consumers through ICO. To qualify, dealers must meet lead volume and inventory requirements, have a physical location for offer redemption, and an active Manheim account.

Profit Time GPS, when combined with ICO, helps you acquire vehicles for the right money and optimize ROI in any market condition. It enables higher look-to-book ratios and reduces cost to market by sourcing inventory directly from consumers.

Service Drive Acquisition allows you to source quality inventory from customers coming through your service lane—before or during their service appointment. This workflow makes it easy to engage service customers and acquire vehicles conveniently.

Lead Driver is a core ICO product that integrates Kelley Blue Book Trade-In values directly on your website, helping you capture more leads by providing consumers with a suggested trade-in price range for their vehicles.

The RE-ENGAGE feature identifies customers whose offers have expired and automatically starts an email campaign for up to 90 days after lead submission. You’ll receive alerts when a consumer re-engages or shows signs of shopping again.

Yes, there is a cost associated with using Instant Cash Offer. For more details on pricing, please fill out the form to request a demo, and an Instant Cash Offer representative will be in touch.

To get started with Instant Cash Offer, fill out the form to request a demo and get more information. 

Not all vehicles are eligible for an Instant Cash Offer. The Offer may be less than the Kelley Blue Book® Trade-In Value or Range. Kelley Blue Book does not redeem Offers, purchase vehicles or own/operate Participating Dealers. Dealer inspection required. If the info you provide about the vehicle differs from the dealer inspection, the Offer amount may be decreased. Kelley Blue Book and its affiliates are not responsible for Offer adjustments or if a Participating Dealer won’t accept your vehicle. Dealers pay a fee to participate in the Kelley Blue Book Instant Cash Offer program. Program Terms and Conditions apply.

An Instant Cash Offer is valid for 7 days from the date you receive it.

The Kelley Blue Book® Instant Cash Offer is:
• A fixed offer applied toward your next car purchase or used to sell your current car to a Participating Dealer (pending inspection).
• Valid for 7 days.
• No need to negotiate because each offer is a fixed amount.
• Based on specific details related to the condition and features of your car, like installed options, dents, mechanical issues, and local market demand.

The Kelley Blue Book® Instant Cash Offer is a real offer for a specific amount to purchase a consumer’s car or apply the amount toward another car. The Offer is valid for 7 days and can be immediately redeemed during business hours at any Participating Dealer, pending inspection. It is based on specific elements of the consumer’s car, like installed options, specific condition (such as dents and mechanical issues) and local market demand.