Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
Native IAB templates include: Featured Offers, Headband, Latest Offers, Dynamic Creative – Brand, Dynamic Creative – Shopping Tools Module, Regional Text Link, Tout, Trade-In Calculator, Vehicle Recommendation, Locked Leaderboard
Included Solutions
| Included Solutions | Capability | Qualified Page | Targeting | Ad Type | Option to Serve 3rd Party | Creative Size |
|---|---|---|---|---|---|---|
| Compare Native Ad | ||||||
| CPO Listings Module | Audience, Consumer Insights | Used Car Path Pages, New/Used Year, Make, Model Trim Page (YMMT) | National/Tier 1, Certified | Native (Non-IAB) | No | Custom |
| Dynamic Creative - Brand | Audience, Promoted Content & Editorial, Retention | Targeted new car pages with applicable IAB size(s), User Predictive Insights pages | COX Automotive, National/Tier 1 | Native (IAB) | No | 728x90, 300x250, 320x50 |
| Dynamic Creative - Shopping Tools Module | Audience, Promoted Content & Editorial, Retention | All available pages | Certified, National/Tier 1, Regional/Tier 2 | Yes | 728x90, 300x250 | |
| Featured Offers | Audience, Promoted Content & Editorial, Retention | All available pages | Auto-Related, Certified, COX Automotive, National/Tier 1, Near-Endemic, Regional/Tier 2 | Native (IAB) | Yes | 300x250, 728x90 |
| Headband | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250) | Yes | 300x250 |
| Latest Offers | Audience, Promoted Content & Editorial, Retention | All available pages | Certified, Local/Reseller/Tier 3, National/Tier 1, Regional/Tier 2 | Yes | 300x250, 728x90 | |
| Listings Desktop Locked Leaderboard | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified, COX Automotive | Standard, Non-exclusive: less than 100% of available impressions | 728x90 | |
| Native Locked Mobile - 300x100 | Audience, Retention | New Car Path Pages, Owners Path Pages, Used Car Path Pages | National/Tier 1 | Native (Non-IAB) | Yes | 300x100 |
| Regional Text Link | Audience, Consumer Insights, Retention | New/Used Year, Make, Model Trim Page (YMMT) | National/Tier 1, Regional/Tier 2, COX Automotive | Native (Non-IAB) | No | Custom |
| Simplified Native - Featured Content | Audience | |||||
| SuperHero - Editor Review Quote | Audience | Homepage, Car Values Landing Page, Car Prices Landing Page, Car Research Landing Page | National/Tier 1 | Native (Non-IAB) | No | Custom |
| SuperHero - OEM Message | Audience | Homepage, Car Values Landing Page, Car Prices Landing Page, Car Research Landing Page | National/Tier 1 | Native (Non-IAB) | No | Custom |
| SuperHero - OEM Video | Audience | Homepage, Car Values Landing Page, Car Prices Landing Page, Car Research Landing Page | National/Tier 1 | Native (Non-IAB) | Custom | |
| Tout Ad | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250) | Yes | 300x250 |
| Trade-In Calculator | Owners model detail pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250) | Yes | 300x250 |
| Advertising Opportunity | Auto-Related, Certified, Cox Automotive, National, Near-Endemic, Regional |
| Audience | Auto Shoppers -Target Specific Audience Behaviors, Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent) |
| Ad Type | Display |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Broad Reach |
| Program Goals | Audience Targeting, Awareness, Blunt The Competition, Brand Awareness, Brand-Safe Content, Consideration, Contextual, Cross-Platform, Educate, High-Impact |
| Availability | 2023 |
Adaptive Responsive Solution
