Negative equity is creating new challenges for dealerships as more customers owe more on their vehicle than it’s worth. In this on-demand webinar, Micah Tindor, Assistant Vice President of Consumer Vehicle Disposal at Cox Automotive, shares practical strategies for navigating these difficult trade-in conversations with transparency and confidence. Learn how affordability pressures are reshaping customer expectations, why a consultative approach matters, and how dealers can help customers understand their options while uncovering new acquisition opportunities and building stronger customer relationships. Watch now and walk away with a practical playbook for handling negative-equity discussions, setting realistic expectations, and helping more customers find a path to their next vehicle.
