Join Vanessa Ton, Senior Manager of Research and Market Intelligence at Cox Automotive, as she presents the latest findings from Cox Automotive’s 16th annual Car Buyer Journey study. Learn how evolving affordability challenges, digital tools, AI, and shifting buyer behaviors are shaping the automotive market. Get actionable strategies to attract, convert, and retain today’s car shoppers plus tips to streamline the online-to-in-store experience and maximize lifetime customer value. Watch now to gain a competitive edge and future-proof your dealership in a rapidly changing market.
