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Used Car Acquisition Strategy: a 4-Step Process to Win More Trade-Ins

Blog

Used Car Acquisition Strategy: a 4-Step Process to Win More Trade-Ins

Key takeaways Used vehicle acquisition has changed. Trade-ins represent a smaller share of available inventory, and competition for those vehicles continues to increase. At the same time, buyer demand is shifting. More […]

Blog

Build Trust That Drives Loyalty and Inventory Growth

What You’ll Learn New insights from the 2025 Cox Automotive Fixed Ops and Ownership Study show that trust plays a central role in how consumers engage with dealerships over time. It influences where they service their vehicles, […]

Blog

How Sellers Really Move from Research to Sell or Trade-In: Insights from the Car Buyer Journey Study

Summary: Vehicle sellers don’t start at your store; they start with research online. By the time they raise their hand or show up on your lot, many already have a number in mind for their vehicle’s value. […]

2025 Car Buyer Journey

Trust Drives The Trade: What the 2025 Car Buyer Journey Reveals

Top Takeaways from the 2025 Car Buyer Journey Study: What Dealerships Need to Know

Join Vanessa Ton, Senior Manager of Research and Market Intelligence at Cox Automotive, as she presents the latest findings from Cox Automotive’s 16th annual Car Buyer Journey study. Learn how […]

5 Actions You Can Take to Build Trust with Car Buyers

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5 Actions You Can Take to Build Trust with Car Buyers

Your buyers have raised the bar for trust at the very start of the shopping journey. They’re doing more research on their own and looking for reassurance long before they contact […]