KBB.com Dealer Ratings & Reviews

A trusted name behind your dealership’s rating

Backed by the #1 most trusted third-party automotive brand,? your new KBB.com Dealer Rating now displays updated star ratings calculations and consumer reviews to help your dealership get noticed, get chosen, and ultimately drive new business.

Featured within your Autotrader and KBB.com vehicle and service listings, your KBB.com Dealer Rating & Reviews allow shoppers to evaluate, connect and transact with confidence.

As part of the new KBB.com Dealer Rating experience on Autotrader and KBB.com, dealers now have the ability to respond to shoppers’ reviews.

KBB.com Reviews and Dealer Rating


of consumers agree that dealer ratings are extremely important for third-party listings sites, providing shoppers your online rating and reviews not only boosts engagement, but can also affect your bottom line.?

How KBB.com Dealer Ratings are measured

The new KBB.com Dealer Rating measures your dealership’s customer satisfaction from reviewers on KBB.com as well as from Google and Facebook.

Your KBB.com Dealer Rating will also consider:

  • Your review volume
  • The date of your reviews
  • How often your vehicles are priced at or below the Kelley Blue Book® Fair Market Range
KBB.com Dealer Rating and reviews

Collecting KBB.com Dealer Ratings and responding to reviews

The KBB.com Dealer Rating tool now includes reviews from active shoppers. Each time your dealership is reviewed, you’ll have the opportunity to view and respond.

Collecting shoppers’ reviews

Kelley Blue Book will email active shoppers to offer them the opportunity to rate and review their sales and/or customer service experience with your dealership.

consumer review request from KBB.com

New Dealer Response Dashboard

Any dealer with ratings can view and respond to consumer reviews through the Dealer Response Dashboard inside Dealer Site at dealers.autotrader.com.

View the How to Respond to Reviews section within this page for more details.