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The Way Forward Driven by Cox Automotive

From transformative behaviors and solutions to solving longstanding problems, this is the journey that will help ensure your resilience and growth for generations to come.

Helpful resources

Podcast

I’m Literally Running Out of Cars to Sell

In this episode of the vAuto Podcast Retail Revival series, host Randy Kobat and Nick Anderson, general manager at Chuck Anderson Ford, Excelsior Springs, MO, discuss how market conditions have pushed Nick to rely on alternative strategies to acquire used vehicle inventory. Nick shares how Kelley Blue Book Instant Cash Offer helps him acquire 20 vehicles a month with lower Cost to Market percentages than auction purchases. Nick outlines his strategy for working with customers, whether they purchase a vehicle or not, to ensure a satisfying, transparent process. Nick also offers the three strategies he’ll follow to ensure a strong close to 2020.

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Additional content

Podcast

Building the Case for What the Vehicle’s Worth Today

In this episode of the vAuto Dealer Voices podcast series, host Randy Kobat and Jonathan Hakes, used vehicle inventory director at Dorschel Automotive Group in Rochester, New York discuss how the group is refining its “sight unseen” appraisal process using Kelley Blue Book® Instant Cash Offer. Jonathan also details the group’s goals to achieve a Look to Book ratio of 60 percent in the coming months to capture more trade-ins and off-street vehicles.

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Article

The Power of a Remote Trade-In Appraisal

Now more than ever, it’s important to make the most of every online opportunity as car buyers are relying on digital channels to shop from the comfort and safety of home.

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Article

Trade-Ins Built On Trust

We all know that every deal counts in the current environment. Learn how you can keep the digital deal going by providing a best-in-class trade-in experience that is built on trust and transparency.

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Webinar

Thriving in the New Normal – Trade-Ins Built on Trust

During this webinar learn how to maximize every shopper interaction and:

  • Take digital retailing to the next level
  • Involve the customer in the trade-in process
  • Win more of the right trades
  • Improve your Look to Book rate
Watch now

Article

Best Practices to Adapt Your Trade-in Process

The need to go all-in with digital and virtual options has never been more important than it is today. Consumers at home are still looking for ways to shop digitally. So, what steps can you take to make the most of the surge in online activity?

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Research and market insights

During this unprecedented time, Cox Automotive is committed to providing you with the most up-to-date automotive news and research. Check back regularly for the latest updates.

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We are here to help

For additional support please contact your Performance Manager or email us and we will promptly follow up with you.