A better way to acquire used vehicle inventory
Acquire the inventory you need
Connect with transaction-ready customers ready to sell the cars you need.
Lower acquisition costs
Save typical fees, transportation costs and time spent at the auction.
Provide a better consumer experience
Take the friction out of the trade-in discussion with a trusted, transparent trade-in value backed by Kelley Blue Book. Provide sight-unseen appraisals you and your customers feel confident about.
How Instant Cash Offer works
Step 1: Consumers visit the Instant Cash Offer tool online
Car owners fill out a detailed description of the vehicle they’d like to sell or trade on Autotrader, KBB.com or your dealership website. Your dealership staff can also guide them through this process in your showroom.
Step 2: Instant Cash Offer tool generates the offer
The car owner receives an Instant Cash Offer to be used for trade-in or outright sale. The offer is valid for seven days.
Step 3: The customer brings you the offer
Once you have agreed on a price based on your assessment of the vehicle, the customer can apply the offer as a trade-in amount toward the purchase of one of your other vehicles. Or, they can walk away with the cash.
Step 4: You decide what to do with the vehicle
After you’ve acquired the vehicle, you have seven days to decide whether to resell it on your lot or sell it to Cox Automotive for the full trade-in amount. You choose!
Integrations and insights to give you a competitive edge
Streamline workflows throughout your business by integrating Instant Cash Offer with the tools you use every day. When it comes to acquiring inventory, you can’t beat the combination of Instant Cash Offer integrated with vAuto’s Provision®. These powerful tools integrate seamlessly to help you find and win the right cars.
To pencil a great deal online, it’s critical to have a trade-in value the customer feels good about. Instant Cash Offer integrates seamlessly with Accelerate My Deal to provide a trusted redeemable offer that help your customers move forward confidently in the car buying process. And you can utilize Instant Cash Offer throughout your website, in your showroom and even in your service lanes to win more inventory.
Kelley Blue Book® Instant Cash Offer Buying Signals analyzes customer shopping behavior from KBB.com, Autotrader and across Cox Automotive data sources to provide actionable insights that help you take a targeted approach to your leads, saving valuable time and money. Use data and insights to unlock the true potential of your offers.
See what others are saying
“The hardest part of the transaction is their trade. So that’s already done. It just makes things a lot smoother … they already have a very good idea of what we’ll pay for it.”
– Used Car Director, Franchise, West
“We get leads and we … trade cars, which means we sold a car or we’ve got a car. The program works, without a doubt, it’s why we’ve continued to use it for so long.”
– General Manager, Independent, South
“Overall, it’s being able to get the maximum value, consistency, and seamlessness that you want as a dealer.”
– General Manager, Franchise, South
“They have performance managers for each product, and with that, there’s also a training arm, so they’re really invested in making sure this product works. It’s not just a set-it-and-forget-it. It’s not a vendor; it’s a partnership that they want to continue to grow.”
– Used Car Director, Franchise, Northeast
“Kelley Blue Book as a whole is very trusted and has high brand recognition. It brings credibility to most consumers when they see KBB [valuations].”
– General Manager, Franchise, South
Best practices for Instant Cash Offer
- Best Practice #1
Generate new trade-in opportunities during service and sales visits
Whether you’re talking with a prospective buyer on the lot or looking to turn a service visit into a sale, Instant Cash Offer can help you make the most of every customer interaction.
- Introduce Instant Cash Offer to the customer and explain what they can expect
- Conduct the interactive walk-around with the customer
- Run the Instant Cash Offer
- Present the Instant Cash Offer highlighting the Kelley Blue Book Fair Market Range
- Best Practice #2
Run every trade through the Instant Cash Offer process
Using the trust and transparency that Kelley Blue Book provides, you can deliver a better customer experience by ensuring you and your customer are on the same page. Improve your win rates on inventory when you include an Instant Cash Offer with every appraisal.
- Best Practice #3
Leverage the Kelley Blue Book brand
Continuously improving the Instant Cash Offer experience for consumers
The Appointment Request feature allows transaction-ready consumers to request an appointment with your dealership directly from the Instant Cash Offer certificate page. Easily view and filter leads with an appointment request to confirm appointments with consumers ready to trade-in or sell their vehicle at your dealership.
- Enable text/email alerts for your staff to know when a lead with an appointment request is received
- You can also send the appointment request data to your CRM
The enhanced design to the Instant Cash Offer Condition Quiz allows consumers to assess the condition of their vehicles quickly and accurately, providing the best possible experience for you and your customers.
Provide an appraisal that you and your customer feel confident about without requiring the customer or the car to be at the dealership. Any rep in the dealership (no appraisal expertise required) can facilitate a sight unseen appraisal by inviting a customer to complete an Instant Cash Offer via the Instant Cash Offer Dealer Admin Tool.
Consumers can easily scan their VIN when completing an Instant Cash Offer eliminating the need to type in the 17-digit number and eliminating typing errors making the process even faster and easier.
- Easily scan from any mobile device or tablet
- VIN Scanning also available to participating Instant Cash Offer dealers in the Dealer Admin Tool
With the new Image Capture feature within the Instant Cash Offer experience, consumers can easily upload up to 6 images of their vehicle. With these images dealers can quickly identify highly engaged customers, prioritize leads for follow-up and use uploaded photos to inform their grounding decision earlier in the process.
We’re here to help make Instant Cash Offer work for you
We provide upfront, personalized training for your staff so your entire team gets started right.
All clients receive a dedicated performance manager, an experienced retail automotive expert who will help guide your team to maximize success with Instant Cash Offer.
Our award-winning interactive video training program offers everything you need to onboard new staff members and refresh best practices to ensure your team provide a best-in-class trade-in experience.
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