Instant Cash Offer

Instant Cash Offer is an online inventory and trade-in offer solution that allows your dealership to acquire the inventory you need directly from transaction-ready consumers, lowering your acquisition costs and improving your bottom line.

A better way to acquire used vehicle inventory

Acquire the inventory you need

Connect with transaction-ready customers ready to sell the cars you need.

Lower acquisition costs

Save typical fees, transportation costs and time spent at the auction.

Provide a better consumer experience

Take the friction out of the trade-in discussion with a trusted, transparent trade-in value backed by Kelley Blue Book. Provide sight-unseen appraisals you and your customers feel confident about.

How Instant Cash Offer works

car shopper on computer

Step 1: Consumers visit the Instant Cash Offer tool online

Car owners fill out a detailed description of the vehicle they’d like to sell or trade on Autotrader, KBB.com or your dealership website. Your dealership staff can also guide them through this process in your showroom.

consumer looking at their Instant Cash Offer vehicle value on KBB.com

Step 2: Instant Cash Offer tool generates the offer

The car owner receives an Instant Cash Offer to be used for trade-in or outright sale. The offer is valid for seven days.

two car buyers and a dealership salesperson in an Instant Cash Offer dealership showroom

Step 3: The customer brings you the offer

Once you have agreed on a price based on your assessment of the vehicle, the customer can apply the offer as a trade-in amount toward the purchase of one of your other vehicles. Or, they can walk away with the cash.

Step 4: You decide what to do with the vehicle

After you’ve acquired the vehicle, you have seven days to decide whether to resell it on your lot or sell it to Cox Automotive for the full trade-in amount. You choose!

Integrations and insights to give you a competitive edge

Integrations that align the solutions you use every day

Streamline workflows throughout your business by integrating Instant Cash Offer with the tools you use every day. When it comes to acquiring inventory, you can’t beat the combination of Instant Cash Offer integrated with vAuto’s Provision®. These powerful tools integrate seamlessly to help you find and win the right cars. 

Explore Instant Cash Offer + vAuto
ICO Market Report and Instant Cash Offer data shown as part of vAuto and ICO integration

Unlock the true potential of your offers

Kelley Blue Book® Instant Cash Offer Buying Signals analyzes customer shopping behavior from KBB.com, Autotrader and across Cox Automotive data sources to provide actionable insights that help you take a targeted approach to your leads, saving valuable time and money.

Learn more about Buying Signals
Instant Cash Offer dealer dashboard showing Buying Signals data on trade-in or sell-for-cash customers

A solution for every dealer

From a best-in-class website and showroom trade-in process to an inventory acquisition machine, Instant Cash Offer has a solution to meet your needs. 

three product options for Instant Cash Offer: Buying Center, Trade-In Center, Vehicle Valuator Plus

See what others are saying

Best practices for Instant Cash Offer

Latest innovations

Continuously improving the Instant Cash Offer experience for consumers

Instant Cash Offer experience screenshot showing the page were consumers upload photos of the car they want to get a trade in value for

Consumers can easily scan their VIN when completing an Instant Cash Offer eliminating the need to type in the 17-digit number and eliminating typing errors making the process even faster and easier.

  • Easily scan from any mobile device or tablet
  • VIN Scanning also available to participating Instant Cash Offer dealers in the Dealer Admin Tool
Instant Cash Offer experience screenshot showing the page were consumers upload photos of the car they want to get a trade in value for

With the new Image Capture feature within the Instant Cash Offer experience, consumers can easily upload up to 6 images of their vehicle. With these images dealers can quickly identify highly engaged customers, prioritize leads for follow-up and use uploaded photos to inform their grounding decision earlier in the process.

We’re here to help make Instant Cash Offer work for you

Personalized onboarding

We provide upfront, personalized training for your staff so your entire team gets started right.

Performance management

All clients receive a dedicated performance manager, an experienced retail automotive expert who will help guide your team to maximize success with Instant Cash Offer.

Ongoing training

Our award-winning interactive video training program offers everything you need to onboard new staff members and refresh best practices to ensure your team provide a best-in-class trade-in experience.

Helpful resources

Fill out the form to request a demo today