Kelley Blue Book is the most trusted third party automotive brand. By joining the Kelley Blue Book Dealer Data Program, you have the opportunity to set expectations between you and your consumers from the beginning of their shopping journey.
By providing Kelley Blue Book with your F&I sales transaction and inventory data, our values will be more relevant, making the process of managing pricing expectations between local area car shoppers and your dealership faster and simpler.
Your data will be included in the algorithm that powers the Kelley Blue Book Price Advisor, aligning pricing expectations between local area car shoppers and your dealership and earning their trust.
The Kelley Blue Book DDP brings dealers and consumers together with trusted data based on what others have paid in a given week for vehicles in similar market conditions.