Attract more
transaction-ready customers

With record-low inventory levels, you can’t afford to wait around for the right vehicles to show up. Instead, there’s a way for you to attract shoppers who are ready to sell or trade in their cars.
Kelley Blue Book® Instant Cash Offer gives you the tools you need to provide trusted trade-in values that lure in more customers and make it easier to acquire the right cars – at the right price – directly from consumers.

How Instant Cash Offer works

car shopper on computer

Step 1: Consumers visit the Instant Cash Offer tool online

Car owners fill out a detailed description of the vehicle they’d like to sell or trade on Autotrader, or your dealership website. Your dealership staff can also guide them through this process in your showroom.

consumer looking at their Instant Cash Offer vehicle value on

Step 2: Instant Cash Offer tool generates the offer

The car owner receives an Instant Cash Offer to be used for trade-in or outright sale. The offer is valid for seven days.

two car buyers and a dealership salesperson in an Instant Cash Offer dealership showroom

Step 3: The customer brings you the offer

Once you have agreed on a price based on your assessment of the vehicle, the customer can apply the offer as a trade-in amount toward the purchase of one of your other vehicles. Or, they can walk away with the cash.

Step 4: You decide what to do with the vehicle

After you’ve acquired the vehicle, you have seven days to decide whether to resell it on your lot or sell it to Cox Automotive for the full trade-in amount. You choose!

Helpful resources

Acquire the right cars directly from consumers

Complete the form below to request a personalized review of how to increase your inventory win rate while lowering your cost to market.

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