Dealer Success Stories

Partnering with Dealers to Acquire Inventory

Partnerships. Insights. Best Practices.

Our dedicated team of experts partner with you so you can receive personalized training, guidance, and insights tailored to your dealership’s goals. Hear from real dealers how Kelley Blue Book Instant Cash Offer helps them acquire the inventory they need to succeed.

“What ICO does for us with customer retention and the future of our dealership(…) is it creates a relationship, so they sell you their car but at the same time two months later. two years later they’ll sell to you again (… ) the process is endless.”

Marsh Nolan

Car Town

“By utilizing Expert Appraisal in the sales process we were able to get a 5 basis point increase in our look to book and also reduce our cost to market by 4 basis points.”

Terry Chechakli

Smith Auto Group

“When we look at channels in inventory acquisition our best channels are trade-ins and Kelley Blue Book Instant Cash Offer. We can look at the real true ROI and gross profit. And in that gross profit Kelley Blue Book Instant Cash Offer is by far and away the best”

Ralph Fast

Team Nissan

“The best thing that we have with Kelley Blue Book® Instant Cash Offer is a structured process. It is a third-party site that consumers really believe in.”

Jim Farkas

Germain Dealer Group

“In using Kelley Blue Book® Instant Cash Offer, we create a transparent environment, which is something that a lot of customers feel like they’re not getting at dealerships.”

Charlotte Schroeder

Germain Buying Center

“Kelley Blue Book® Instant Cash Offer gives us an opportunity to establish a neutral party value to our customers… It’s a win for the customer, and it’s a win for us.”

Steve Lindsay

Lindsay Automotive


“Customers come in, they value that they want – it’s a part of our brand promise.
We really enjoy using the tool.”

Kristopher Chambers

LaFontaine Automotive Group


For Ralph Fast, General Manager of Team Nissan discussing trade-in values has always been one of the most difficult conversations to have with customers. Read how Ralph and Team Nissan smooths out the process with Kelley Blue Book® Instant Cash Offer.

Read The Case Study


Ralph Fast Image

Kelley Blue Book®
Instant Cash Offer is the

most used tool

to get an offer among car shoppers?

Kelley Blue Book® products
and tools reach nearly

7 in 10

online shoppers?

Kelley Blue Book®
Instant Cash Offer customers average a

3.2% lower cost?

to market on vehicles acquired directly from consumers

Want to see what Kelley Blue Book Instant Cash Offer can do for your dealership?
Connect with us today.