Dealer Data Program

When you and your consumers experience the same data, interactions become faster, easier and more enjoyable.

Help make our values more relevant in your market

Kelley Blue Book is the most trusted third party automotive brand. By joining the Kelley Blue Book® Dealer Data Program, you have the opportunity to set expectations between you and your consumers from the beginning of their shopping journey.

By providing Kelley Blue Book with your F&I sales transaction and inventory data, our values will be more relevant, making the process of managing pricing expectations between local area car shoppers and your dealership faster and simpler.

Get in fair market range easier

Your data will be included in the algorithm that powers the Kelley Blue Book® Price Advisor, aligning pricing expectations between local area car shoppers and your dealership and earning their trust.

Consumer confidence + dealer flexibility

The Kelley Blue Book Dealer Data Program brings dealers and consumers together with trusted data based on what others have paid in a given week for vehicles in similar market conditions.

  • Over 690+ million vehicle values were generated on in 2015?
  • 68% of users are planning on buying within the next 60 days?
  • 62% of car buyers rate as the most helpful source?
  • Only 17 of 4,002 car shoppers prefer the current dealership experience?
  • 72% say they would visit dealerships more if the process were improved?


To join the Dealer Data Program for FREE, contact Jim Sapia:
Phone: 310-955-7753

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