Kelley Blue Book® Price Advisor

Vehicle Values You Can Trust

Video on how Price Advisor influences customer conversations Kelley Blue Book has more than a century of automotive values and pricing expertise. Trusted for generations, 87% of Car shoppers indicate Kelley Blue Book as the #1 resource to research vehicle pricing.

The Kelley Blue Book Fair Market Range visually shows what a customer might expect to pay for a vehicle in their local market - delivering the friction-less shopping experience today’s car shoppers expect. The Price Advisor tool provides you and your customers the knowledge needed to make more informed choices and quickly arrive at an agreed upon price.

Standalone Price Advisor

Price Advisor Fair Market Range on a VDP viewed from mobile

Integrating Price Advisor onto your website’s Vehicle Detail Pages helps give your shoppers confidence that they can get a fair price, and there’s no need for the shopper to leave your website to look anywhere else for pricing.

Price Advisor helps increase customer trust, sets realistic expectations and takes the hassle out of pricing conversations. Sales teams can use Price Advisor in the showroom to help buyers understand why vehicles are priced a certain way to move beyond the pricing discussion.

White Zone

Pricing below Kelley Blue Book Fair Market Range

Green Zone

Kelley Blue Book Fair Market Range

Red Zone

Suggested Retail Price

Trusted Advisor Program

Take the power of Price Advisor to the next level with the Trusted Advisor Program on your site, in your showroom and on and Autotrader, including: Ratings, Reviews and Awards Content
Highlighting your inventory with Kelley Blue Book Ratings, Reviews and Awards helps to keep car shoppers engaged turning your website into a one-stop shopping experience. Kelley Blue Book awards and accolades help your vehicles stand apart from the competition – but only when car shoppers know about it!

You can customize different views of editorial content to highlight:

  • Awards
  • Expert Ratings
  • Expert Reviews
  • Consumer Ratings
  • Consumer Reviews
Price Advisor Report showing Pricing Analysis and Vehicle Value Insights to help consumers understand vehicle pricing

Kelley Blue Book Price Advisor Report
Drive confidence in your vehicles, your dealership and the deal with a comprehensive report available across web-enabled devices. Display trusted content including vehicle history reports, crash test ratings, customer reviews and ratings.

Co-Branded Marketing Materials
Leverage the power of the Kelley Blue Book brand with marketing materials including co-branded POS and website assets, logos and trademarks, print and digital advertising templates.

Co-Branded Marketing Materials leveraging the power of the Kelley Blue Book brand
The badges set your listings apart

Dealer Differentiator Badging
Badging on and Autotrader as a Trusted Advisor participating dealer sets your listings on and Autotrader apart.

"Good Price" and "Great Price" Badging
Drive even more shopper engagement and urgency when you enable Kelley Blue Book price badging within your website’s used car SRPs and VDPs.

Good Price and Great Price Badging


of Car Shoppers believe that Kelley Blue Book has the most trustworthy editorial content to aid in their purchase decisions.

Training and Support

As a Trusted Advisor participating dealer you will receive training and ongoing support from a dedicated Implementation Specialist.

A monthly Inventory Analysis Report compares your overall inventory to the Kelley Blue Book Fair Market Range to help you price your vehicles to increase sales velocity.

An inventory analysis report helps you price your vehicles to increase sales velocity

For more information on Price Advisor please complete this form.