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The Price Advisor Participating Dealer Program

Cutting through information overload for your potential customers

Connecting Participating Dealers to Millions of Online Car Shoppers

The strength of Kelley Blue Book and Autotrader combined to create the Price Advisor Participating Dealer Program

Car Shoppers and Car Dealers Are Out of Alignment

Only 17 Out of 4002 Like the Current Car Shopping Experience

Source: 2015 Autotrader Car Buyer of the Future Study

54% of Consumers Would Buy From a Dealership
with Their Preferred Experience Over Lowest Price.

Source: 2015 Autotrader Car Buyer of the Future Study

Click here to see a demonstration of how the Price Advisor Participating Dealer Program can be integrated into a dealership website like yours.

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Connecting Online Shoppers To Your Website and Dealerships

Kelley Blue Book® Price Advisor on Classified Listings

When a consumer sees your pricing in comparison to the independent, third party Kelley Blue Book® Fair Market Range, it helps them feel confident they can get a fair price.


Kelley Blue BookSM
Instant Cash Offer

Helps drive transaction-ready consumers to your lot from the most visited third-party automotive website. Trade-In and sell-for-cash customers get an offer for their vehicle and can redeem the offer at your dealership.

Source: Internal KBB.com and Autotrader Data 2015

Kelley Blue Book and Autotrader have over 34 million unduplicated unique visitors each month

Source: Demdex Monthly Average, Q1 2015

Price Advisor and Instant Cash Offer Dealer Differentiator on Classified Listings

Highlights your dealerships use of Price Advisor and Instant Cash Offer

KBB.com and Autotrader are nearly 2.5x more effective in converting online traffic into dealership foot traffic than the next leading third-party site.

Source: 2015 IHS Automotive Buyer Influence Study

Click here to see a demonstration of how the Price Advisor Participating Dealer Program can be integrated into a dealership website like yours.

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Enhancing your website for a comprehensive online shopping experience

Kelley Blue BookSM Instant Cash Offer

Real Offers Drive Real Showroom Traffic

  • When visiting your website, customers answer a series of questions which generates an Instant Cash Offer applicable towards a trade-in, or to redeem for cash.
  • You decide whether to resell the trade-in on your lot, sell it at auction, or sell it to us for the Instant Cash Offer amount.*

Kelley Blue Book® Price Advisor

Designed to Ease Price Negotiations

  • Having the Price Advisor directly on your website can help put your online and in-store customers quickly on the same page as your sales team when it comes to new and used vehicle pricing.
  • This in turn, helps your sales team focus more on customer needs, vehicle features & options plus things that differentiate your dealership. All helping the conversation become faster, more informational and more enjoyable.

Ratings & Reviews and Awards Content

Keep Consumers Engaged on Your Website

  • Highlighting your inventory with Kelley Blue Book Ratings, Reviews and Awards can help increase consumer engagement on your site and help turn your website into a one stop shopping experience.
  • You can select from and customize different views of Expert Ratings, Expert Reviews, Consumer Ratings and Consumer Reviews from KBB.com plus highlight Kelley Blue Book Annual Awards.
*Program Terms and conditions apply

Kelley Blue Book is the most trusted third party automotive brand

Source: 2015 Cox Automotive Brand Tracking Study

Click here to see a demonstration of how the Price Advisor Participating Dealer Program can be integrated into a dealership website like yours.

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Bridging the Online Experience to Easy In-Store Conversations

Providing you tools to align a consumer’s online shopping experience with their experience in your showroom, plus inventory analysis to help you manage your pricing strategy.

Marketing

Templatized and co-branded marketing materials to help integrate and streamline your marketing efforts.

  • Co-branded POS Assets
  • Co-branded Web Assets
  • Print Advertising Templates
  • Informational Videos
  • Radio Scripts
  • Kelley Blue Book Logos & Trademarks
  • Call to Action Web Buttons

Training

Training to leverage knowledge of our products to help ease your sales team’s conversations with consumers.

  • e-Learning Courses
  • On-site Training
  • Showroom Tool
  • Tutorials

Inventory Analysis Report

Analysis of how your overall inventory compares to the Kelley Blue Book® Fair Market Range.

72% of Shoppers
would visit dealerships more if the car buying process was improved.

Source: 2015 Autotrader Buyer Influence Study, IHS Automotive

Click here to see a demonstration of how the Price Advisor Participating Dealer Program can be integrated into a dealership website like yours.

Learn More