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In this episode of the vAuto Dealer Voices podcast series, host Randy Kobat and Jonathan Hakes, used vehicle inventory director at Dorschel Automotive Group in Rochester, New York discuss how the group is refining its “sight unseen” appraisal process using Kelley Blue Book^® Instant Cash Offer. Jonathan also details the group’s goals to achieve a Look to Book ratio of 60 percent in the coming months to capture more trade-ins and off-street vehicles.

Now more than ever, it’s important to make the most of every online opportunity as car buyers are relying on digital channels to shop from the comfort and safety of home.

We all know that every deal counts in the current environment. Learn how you can keep the digital deal going by providing a best-in-class trade-in experience that is built on trust and transparency.

In this pre-recorded webinar learn how to keep the digital car deal going when a trade-in is involved while keeping your staff and customers safe.

• Update your website, prominently displaying your online car buying offerings
• Provide specific information about processes to put customers at ease with new and unfamiliar ways of doing business
• Create an at-home trade-in and appraisal process

vAuto podcast host Lance Helgeson joins Mike Gibel, general manager of Ira Jack Chevrolet Cadillac (Saco, ME), and Matt Kondik, implementation manager for Kelley Blue Book Instant Cash Offer. Gibel details how his team appraises cars, desks deals, and delivers vehicles to customers in a safe, socially distant manner. Gibel and Kondik also share how today’s customer experience will define how dealers make deals in the future.

The need to go all-in with digital and virtual options has never been more important than it is today. Consumers at home are still looking for ways to shop digitally. So, what steps can you take to make the most of the surge in online activity?