Why KBB.com?
The power of Kelley Blue Book
For generations, Kelley Blue Book has been the industry-standard for trust and transparency providing vehicle valuations, expert ratings and reviews, and editorial content relied upon by consumers, automotive dealers and manufacturers.
Industry experts
Kelley Blue Book uses predictive analytics, and industry and field analysis to review trends and provide the most current, market-reflective information. We utilize 250+ data sources with 3.0 trillion data points to provide objective, data-driven information that inspires consumer confidence and peace of mind.
Leaders in innovation
By continually innovating, testing and optimizing we transform the car shopping experience, delivering the intuitive tools consumers and dealers need to make confident decisions. Kelley Blue Book provides the car shopping experience today’s consumers demand while removing key pain points from the shopping process.
KBB.com is the trusted resource of active and engaged car shoppers
Kelley Blue Book reaches almost 7 in 10 of all online car buyers actively in market ready to engage your brand.
35 million
unique shoppers
each month?
#1
third-party site
to research vehicle pricing?
40 million
unique pricing reports
generated each month?
Car shoppers name KBB.COM as the best resource for key shopping activities?
Kelley Blue Book is a proud member of the Cox Automotive family giving us more data and more resources to drive results for both consumers and our clients. Together our connected brands provide a comprehensive set of products and services that enable the smart, connected and enjoyable experience all car buyers and sellers expect.
