Why KBB.com?

21.9 million
Unique Visitors Every Month

Take Advantage of the Power and Reach of the KBB.com Brand

Connect and maximize your exposure with our immense, highly-engaged audience you can't reach anywhere else

A Powerful In-Market Audience

KBB.com is the most used third-party site among new vehicle buyers

over 1/2 of all
car shoppers

(66% of car buyers use KBB.com)


among car shoppers


third-party automotive site

Kelley Blue Book is the Most Searched
Auto Brand on Google!


2018 Online Auto Shopping Brand of the Year

KBB.com has once again earned the distinction

*KBB.com received the highest numerical equity score among online auto shopping brands included in the 2018 Harris Poll EquiTrend Study, which is based on opinions of U.S. consumers ages 15 and over, surveyed between January and February of 2018. Your opinion may differ.

“Highest Ranked” was determined by a pure ranking of a sample of online auto shopping brands.

Harris Award

Active & Engaged Shoppers

KBB.com is one of the top resources buyers use during the shopping process. Our audience is actively in-market, determining what their current car is worth, what cars best meet their needs and what they should pay for their next car.

669 Million

car values provided in 2015
(includes both desktop and mobile)

Source: Omniture Site Data, May 2016

27.4 Million

visitors are validating pricing

12.5 Million

visitors are determining which cars meet their needs

1.6 Million

visitors are shopping for cars