KBB.com is one of the top resources buyers use during the shopping process. Our audience is actively in-market, determining what their current car is worth, what cars best meet their needs and what they should pay for their next car.
669 Millioncar values provided in 2015
(includes both desktop and mobile)
Source: Omniture Site Data, May 2016
visitors are validating pricing
visitors are determining which cars meet their needs
visitors are shopping for cars