KBB.com has earned this distinction for 5 consecutive years!
Plus! KBB.com has been awarded 2 new accolades!
Most Trusted Online Auto Shopping Brand
Most Loved Online Auto Shopping Brand
*Kelley Blue Book received the highest numerical equity score and the highest numerical score relating to Trust / Love among online automotive shopping brands in the 2016 Harris EquiTrend® Study, which is based on opinions of 97,120 U.S. consumers ages 15 and over surveyed online between December 22, 2015 and February 1, 2016. Your opinion may differ. “HighestRanked” was determined by a pure ranking of a sample of Online Automotive shopping brands.