Why KBB.com?

Take advantage of the power and reach of the kbb.com brand

Connect and maximize your exposure with our immense, highly-engaged
audience you can't reach anywhere else

kbb map
Over 19 million
Unique Visitors Every Month1
1. Omniture data for KBB.com desktop and mobile average monthly visitors from Jan 2015 through Mar 2015

A Powerful In-Market Audience

KBB.com is the most used third-party site among new vehicle buyers1

Over 1/2 Of All Car Shoppers.
(66% of car buyers use KBB.com)2

1. 2015 IHS Automotive Buyer Influence Study, in partnership with Autotrader. US Buyers.
2. 2016 Car Buyer Journey Study, IHS Automotive.

Kelley Blue Book is the most searched auto brand on Google!2

2 Source: Google Insights, http://www.google.com/trends/ Annual Search Terms for Vehicle Shopping (2015 YTD is Jan – July). Note: spellings are auto-corrected effective 2012
Harris Award

Online Auto Shopping Brand of the Year

KBB.com has earned this distinction for 4 consecutive years!

*Kelley Blue Book received the highest numerical equity score among online automotive shopping brands in the 2015 Harris EquiTrend® Study, which is based on opinions of 38,670 U.S. consumers ages 15 and over surveyed online between January 8 and February 2, 2015. Your opinion may differ. “HighestRanked” was determined by a pure ranking of a sample of Online Automotive shopping brands.

Active & Engaged Shoppers

KBB.com is one of the top resources buyers use during the shopping process. Our audience is actively in-market, determining what their current car is worth, what cars best meet their needs and what they should pay for their next car.

13.3 Million

visitors are validating pricing

4.3 Million

visitors are determining which cars meet their needs

2 Million

visitors are shopping for cars

KBB.com Site Data, Monthly Average Q1 2014.
Together, KBB.com and Autotrader form the most powerful partnership in the automotive marketing industry

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