KBB is staying top of mind and relevant to vehicle shoppers in 2016
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KBB Television Spots
Kelley Blue Book's "That's Pretty Smart" spot launched in April as part of a comprehensive fully integrated campaign. The campaign declares "Get New Car Smart with Kelley Blue Book" and establishes Kelley Blue Book as the go-to source for vehicle reviews, recommendations and pricing. Executions include unique creative, specific to a variety of media channels including display, native, social, radio and search. The brand spot runs through 2016 on major networks and digital video.
New Car Smart is additionally supported by digital videos targeted towards in-market vehicle shoppers who are shopping particular segments and have similar feature focused needs.
KBB Media Calendar
- Our robust media campaign will drive more traffic than ever before.
- TV and Radio placements will connect you with millions of in-market car shoppers.
Adults will see our commercials more than 24 times