Podcast – 5 Appraisal Best Practices to Capture More Cars and Customers

In this podcast, Micah Tindor, senior director of strategic planning for Kelley Blue Book Instant Cash Offer, outlines five best practices top-performing dealers use to improve their appraisal processes to capture more cars and customers. Tindor starts by defining the unmet customer expectations that often derail the ability of dealers to properly engage customers and outlines the “appraisal discovery” conversation that begins to build engagement and trust. Tindor’s other best practice pointers include a framework for “active” appraisals with customers, handling value adjustments and a strategy to build greater consistency across appraisal teams and sourcing channels.