Trade-In, Marketing, and Valuation Solutions for Car Dealers

Kelley Blue Book’s innovative, data-driven tools for dealers create a seamless trade-in experience, improve customer satisfaction and acquire low-cost, market-specific inventory for your dealership.

For over 90 years, Kelley Blue Book, The Trusted Resource®, has provided vehicle valuations – with more than 18 million consumers visiting every month. As a Kelley Blue Book dealer, you can leverage the trusted Kelley Blue Book brand and our innovative dealership marketing solutions, vehicle trade-in solutions, and valuation tools to reach and influence active car shoppers.

We Have the Right Tools to Help

Create a Seamless Trade-In Process ›

Acquire low-cost inventory and align your dealership with the most trusted third-party automotive brand, driving transaction-ready customers to your showroom.

Improve Inventory Turn ›

Get your new and used vehicles in front of the right car shoppers at the right time on

Improve Customer Satisfaction and Loyalty ›

Build car shoppers' trust in your dealership through transparency with Kelley Blue Book vehicle valuations.

Reach and Influence New Customers ›

Enhance your dealership’s brand and connect with active car shoppers with Kelley Blue Book dealer marketing solutions.