Dealer Solutions

Exposure to millions of car shoppers on

Present your inventory and showcase your dealership to buyers as they actively determine what to buy and whom to buy from.

  • Consumer trust in Kelley Blue Book is engaged throughout the car shopping experience, from initial research to final purchase.
  • Kelley Blue Book has the unique ability to drive consumer trust through our suite of leading, impactful solutions.
  • Align with Kelley Blue Book and leverage Kelley Blue Book’s trust by taking advantage of these Kelley Blue Book products solutions.
  • Expose Your Inventory & Brand

    Get your inventory in front of actively-engaged shoppers as they begin their car buying process

    • Tremendous Reach:
      58% of all new car shoppers are using KBB.com1
    • Actively In-Market:
      70% of users are planning on buying within the next 60 days2
    • Over 460 million vehicle values were generated on in 20143
    • is the most used third-party site among new car shoppers4

    Display your inventory quickly and easily on

    1 2014 HIS Automotive Buyer Influence Study. In partnership with; US buyers.
    2 Kelley Blue Book User Profile Study 2014, among visitors currently shopping
    3 Omniture site data for 2014
    4 2015 Automotive Buyer Influence Study (in partnership with
  • Build Your Brand Message & Identity
    • Enhance your image/ Promote your dealership to millions of users
    • Create top of mind awareness for your dealership
    • Over 19 million unique visitors every month4
    • is the most used third-party site among new car shoppers5
    4 Omniture data for desktop and mobile average monthly visitors from Jan 2015 through Mar 2015
    5 2015 IHS Automotive Buyer Influence Study
  • Trade-In Solutions
    • Align your dealership with the most trusted third-party automotive brand - Kelley Blue Book.
    • Car shopper place their trust and confidence in valuations from Kelley Blue Book. Consumers accessed Kelley Blue Book Trade-In Values more than 93 million times last year.6
    • Kelley Blue Book can help drive these buyers and inventory to your showroom.
    6 site data. Jan-Dec 2014
  • Vehicle Valuation & Management Tools
    • Provide your customers with easy access to the most trusted values in the industry
    • Access Kelley Blue Book® Values for both new and used vehicles quickly and easily
    • Keep your customers on your site while providing access to Kelley Blue Book® Values at the same time
    • Both online and mobile access to our values
    • Vehicle valuation tools to effectively manage your inventory

Vehicle Values

Find out how is providing enhanced vehicle valuations that provide the most objective, frequently updated, market-driven, and reliable new and used car prices.


Our audience is actively in-market, with over 70% planning to buy within 60 days. Over half of all new and used vehicle buyers visit, with nearly 100 million trade-in reports generated in 2014. Connect and maximize your exposure with this highly-engaged audience you can’t reach anywhere else.