Trade-In, Marketing, and Valuation Solutions for Car Dealers

Kelley Blue Book’s innovative, data-driven tools for automotive dealers create a seamless and profitable trade-in experience, improve customer satisfaction, and generate new service and sales customers.

For over 90 years, Kelley Blue Book, The Trusted Resource®, has provided vehicle valuations – with more than 18 million consumers visiting KBB.com every month. As a Kelley Blue Book dealer, you can leverage the trusted Kelley Blue Book brand and our innovative dealership marketing solutions, vehicle trade-in solutions, and valuation tools to reach and influence active car shoppers.

With Kelley Blue Book’s dealer solutions:

Create a Seamless Trade-In Process ›

Acquire low-cost inventory and align your dealership with the most trusted third-party automotive brand, driving transaction-ready customers to your showroom.

Reach and Influence New Customers ›

Enhance your dealership’s brand and connect with active car shoppers and new service customers with Kelley Blue Book dealer marketing solutions.

Improve Customer Satisfaction and Loyalty ›

Build car shoppers' trust in your dealership through transparency with Kelley Blue Book vehicle valuations.