Dealer Solutions

Exposure to millions of car shoppers on KBB.com

Present your inventory and showcase your dealership to buyers as they actively determine what to buy and whom to buy from.

  • Consumer trust in Kelley Blue Book is engaged throughout the car shopping experience, from initial research to final purchase.
  • Kelley Blue Book has the unique ability to drive consumer trust through our suite of leading, impactful solutions.
  • Align with Kelley Blue Book and leverage Kelley Blue Book’s trust by taking advantage of these Kelley Blue Book products solutions.
  • Expose Your Inventory & Brand

    Get your inventory in front of actively-engaged shoppers as they begin their car buying process

    • Tremendous Reach:
      58% of all new car shoppers are using KBB.com1
    • Actively In-Market:
      70% of KBB.com users are planning on buying within the next 60 days2
    • Over 460 million vehicle values were generated on KBB.com in 20143
    • KBB.com is the most used third-party site among new car shoppers4

    Display your inventory quickly and easily on KBB.com

    1 2014 HIS Automotive Buyer Influence Study. In partnership with Autotrader.com; US buyers.
    2 Kelley Blue Book User Profile Study 2014, among visitors currently shopping
    3 Omniture site data for KBB.com 2014
    4 2015 Automotive Buyer Influence Study (in partnership with AutoTrader.com)
  • Build Your Brand Message & Identity
    • Enhance your image/ Promote your dealership to millions of KBB.com users
    • Create top of mind awareness for your dealership
    • Over 19 million unique visitors every month4
    • KBB.com is the most used third-party site among new car shoppers5
    4 Omniture data for KBB.com desktop and mobile average monthly visitors from Jan 2015 through Mar 2015
    5 2015 IHS Automotive Buyer Influence Study
  • Trade-In Solutions
    • Align your dealership with the most trusted third-party automotive brand - Kelley Blue Book.
    • Car shopper place their trust and confidence in valuations from Kelley Blue Book. Consumers accessed Kelley Blue Book Trade-In Values more than 93 million times last year.6
    • Kelley Blue Book can help drive these buyers and inventory to your showroom.
    6 KBB.com site data. Jan-Dec 2014
  • Vehicle Valuation & Management Tools
    • Provide your customers with easy access to the most trusted values in the industry
    • Access Kelley Blue Book® Values for both new and used vehicles quickly and easily
    • Keep your customers on your site while providing access to Kelley Blue Book® Values at the same time
    • Both online and mobile access to our values
    • Vehicle valuation tools to effectively manage your inventory

Vehicle Values

Find out how KBB.com is providing enhanced vehicle valuations that provide the most objective, frequently updated, market-driven, and reliable new and used car prices.

Why KBB.com?

Our audience is actively in-market, with over 70% planning to buy within 60 days. Over half of all new and used vehicle buyers visit KBB.com, with nearly 100 million trade-in reports generated in 2014. Connect and maximize your exposure with this highly-engaged audience you can’t reach anywhere else.