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Dealer Solutions

Present your inventory and showcase your dealership to buyers as they actively determine what to buy and whom to buy from.

Expose Your Inventory & Brand

Get your inventory in front of actively-engaged shoppers. Anytime. Anywhere.

  • Tremendous Reach:
    73% of ALL online car buyers us Kelley Blue Book or Autotrader during their car shopping experience
  • Actively In-Market:
    Together, Kelley Blue Book and Autotrader impact 60% of dealer sales
  • Over 660 million vehicle values were generated on KBB.com in 20151
  • KBB.com is the most used third-party site among new car shoppers2

Display your inventory quickly and easily on KBB.com and Autotrader

  1. Omniture site data for KBB.com 2015
  2. 2015 Automotive Buyer Influence Study (in partnership with AutoTrader.com)
  • Connect Solutions

    Connect with ready-to-buy shoppers

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  • New Car Highlight

    Be the exclusive advertiser near the KBB Price Advisor

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  • Used Car Highlight

    Make and immediate connection with used car shoppers

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  • Spotlights

    Premium placement for your vehicle listings

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Build Your Brand Message & Identity

Get your inventory in front of actively-engaged shoppers as they begin their car buying process

  • Enhance your image/ Promote your dealership to millions of KBB.com users
  • Create top of mind awareness for your dealership
  • 21.9 million unique visitors every month4
  • KBB.com is the most used third-party site among new car shoppers5
  1. KBB.com Site Data. Average Monthly Visitors. January-March 2016
  2. 2015 IHS Automotive Buyer Influence Study
  • Elite

    The largest, most prominent branding available within our “Cars for Sale” section

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  • Dealer Showcase

    Generate prominent exposure for your dealership and inventory as shoppers request price quotes

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  • LeadDriver

    Enhance your dealership’s brand by associating with the brand car shoppers trust- Kelley Blue Book!

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  • Window Stickers

    Tie-in with the most trusted vehicle valuation brand in the industry by displaying Kelley Blue Book window stickers on your vehicles.

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Trade-In Solutions

  • Align your dealership with the most trusted third-party automotive brand - Kelley Blue Book.
  • Car shopper place their trust and confidence in valuations from Kelley Blue Book. Consumers accessed Kelley Blue Book Trade-In Values nearly 150 million times last year.6
  • Kelley Blue Book can help drive these buyers and inventory to your showroom.
  1. KBB.com site data. Jan-Dec 2015
  • Instant Cash Offer

    Capture consumers interested in trading-in their vehicle with the Kelley Blue Book Instant Cash Offer.

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  • Lead Driver

    Capture leads from in-market car shoppers as they explore Kelley Blue Book trade-in values, right on your dealership's website.

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Vehicle Valuation & Management Tools

  • Provide your customers with easy access to the most trusted values in the industry
  • Access Kelley Blue Book® Values for both new and used vehicles quickly and easily
  • Keep your customers on your site while providing access to Kelley Blue Book® Values at the same time
  • Both online and mobile access to our values
  • Vehicle valuation tools to effectively manage your inventory
  • KARPOWER Online®

    Effectively Value, Manage, and Market your vehicle inventory with one powerful sales tool – KARPOWER Online.

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  • Quick Values

    Get instant access to Kelley Blue Book’s database of current, regionalized values.

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  • Window Stickers

    Tie-in with the most trusted vehicle valuation brand in the industry by displaying Kelley Blue Book window stickers on your vehicles.

    Learn More ›
  • BLUE BOOK PUBLICATIONS

    Kelley Blue Book offers a wide variety of used vehicle valuation guides for those that prefer to use our “hard copy” traditional books.

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