Acquire cars from customers using
Kelley Blue Book® Instant Cash Offer
Connect with shoppers ready to sell or trade in their vehicles. Then, give them a trusted, transparent offer from Kelley Blue Book®.
With an appraisal from the brand you and your customers both trust, you have an easier time agreeing on what their car is worth. They get an offer they believe in and you get a pricing conversation without all the usual friction.
Find more acquisition and sales opportunities.
2 Total trade-in figures based on collective data estimates from Experian, Polk and Cox Automotive industry statistics.
3 Average Instant Cash Offer Margin % vs. non-Instant Cash Offer Margin % across all dealers with vAuto inventory from Oct 2022-Sept 2023.
4 steps to win cars directly from customers
The customer requests an offer.
Car owners go online and fill out a detailed description of the vehicle they’d like to sell or trade. Or, your staff can guide them through this process at your dealership.
The customer receives a transparent offer.
The car owner receives an Instant Cash Offer valid for seven days. You can review and edit the appraisal with the customer for accuracy.
You acquire the vehicle.
Once you have confirmed the vehicle information, the customer can apply the offer toward a trade-in deal or sell the vehicle to you outright.
You decide what to do with the vehicle.
After you’ve acquired the vehicle, you have seven days to choose to resell the car on your lot or sell it to Cox Automotive for the full offer amount.
Start with a core product to strengthen your strategy
Put a process in place with Expert Appraisal
Give customers a trusted offer whether they’re on your website, in your showroom or in your service lanes.
Keep growing to become a Buying Center
Go beyond what Expert Appraisal offers and connect with transaction-ready shoppers on KBB.com and Autotrader.
Enhance your acquisition efforts with additional features
“Kelley Blue Book has helped us reduce friction in our entire process.”
Germain Dealer Group
“The best thing that we have with Kelley Blue Book® Instant Cash Offer is a structured process. It is a third-party site that consumers really believe in.”
“Kelley Blue Book® Instant Cash Offer gives us an opportunity to establish a neutral party value to our customers… It’s a win for the customer, and it’s a win for us.”
Germain Buying Center
“In using Kelley Blue Book® Instant Cash Offer, we create a transparent environment, which is something that a lot of customers feel like they’re not getting at dealerships.”
See greater profits with connected solutions
Resources to improve your acquisition strategy
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Where could you be missing acquisition and sales opportunities?
Sit down with a product specialist to find out how to make sure inventory wins stop slipping through your fingers.